All-New Yahoo! Mail Gives Canadians and People Worldwide More Ways to Connect



    Yahoo! Mail Introduces First Free Real-Time Text Messaging Service to
    Mobile Phone Numbers from a Major Web Mail Provider, in Four Global
    Markets(1)

    TORONTO, Aug. 27 /CNW/ - Yahoo! Canada Co., today announced the general
availability of the new version of Yahoo! Mail, one of the world's most
popular Web mail services, providing people with more ways to connect to their
friends and online contacts. The new service includes two real-time
communication features that are the first of their kind from a leading Web
mail service. These include the ability to send free text messages from Yahoo!
Mail to mobile phone numbers in Canada, the US, India, and the Philippines,
and the ability to send instant messages (IM) from Yahoo! Mail to members of
the world's largest combined IM community, including users of Yahoo! Messenger
and Windows Live(R) Messenger(2).
    The new version of Yahoo! Mail also includes speed and performance
enhancements as well as productivity refinements, and will begin rolling out
to users worldwide today. Yahoo! will continue to offer Yahoo! Mail Classic,
its award-winning, traditional Web mail interface, providing users a choice
between experiences.
    "We have always been focused on making it easy for people to connect to
those who matter most to them, and during the beta testing period of the new
Yahoo! Mail, we were able to incorporate a number of enhancements based on
valuable feedback from our users," said Naomi Lipowski, senior product
manager, Yahoo! Mail. "Now, with the all-new Yahoo! Mail, we're creating a
more social e-mail experience. In addition, we wanted to make sure that people
have the best possible Web mail experience regardless of their geographic
location, preferences or system, so we're continuing to offer our trusted
Yahoo! Mail Classic interface."

    Integrated Text Messaging and Instant Messaging

    The new Yahoo! Mail enables people to select how they want to communicate
with their online contacts: via e-mail, instant message or text message to a
mobile phone number. With the introduction of this text messaging feature,
which is built on Yahoo!'s IM platform, people can now choose to send free
text messages from Yahoo! Mail to mobile numbers in Canada, the US, India and
the Philippines in real-time without leaving the Web mail experience. The
feature is seamlessly incorporated into the new Yahoo! Mail, and is as easy as
entering a mobile phone number, typing a text message and hitting send.
    The new Yahoo! Mail also enables users to connect in real-time to their
contacts within Yahoo! Mail, Yahoo! Messenger or Windows Live(R) Messenger.
This instant messaging interoperability connects users of one of the world's
largest Web mail services with the world's largest combined IM community and
facilitates quick chat conversations within the Yahoo! Mail interface. People
can also easily convert their e-mail messages into IM chats or switch to a
text message dialogue with the click of a button, when friends come online or
go mobile, and vice-versa.

    
    Additional features of the new Yahoo! Mail

    Other new productivity and personalization features in the new Yahoo!
    Mail include:

        -  Speed and performance - the new Yahoo! Mail is faster and more
           responsive than previous beta versions
        -  Search refinements - users can now refine their e-mail search
           results using advanced search options, including the ability to
           narrow results by sender, folder, date, attachment type and
           message status to pinpoint specific queries
        -  Colour themes - users can personalize the look of their e-mail
           experience with six customizable color themes
    

    Overall, the new Yahoo! Mail also offers a more dynamic Web 2.0
experience, including a sleek, easy-to-use interface with the speed and
responsiveness of a desktop application. In addition to integrated text
messaging and instant messaging, it features other enhanced capabilities such
as tabbed navigation, a reading pane, an integrated calendar and an RSS
reader.
    A co-branded version of the new Yahoo! Mail will also be available in the
fall to customers using the following broadband Internet services: AT&T Yahoo!
High Speed Internet, Verizon Yahoo! and Rogers Yahoo! Hi-Speed Internet. The
new Yahoo! Mail will be available this fall to Yahoo! Small Business Mail
users as well.
    Both the new Yahoo! Mail and Yahoo! Mail Classic are free services with
unlimited e-mail storage, accessible from virtually any computer or mobile
device connected to the Internet, without the need for a software download.

    About Yahoo! Mail

    Launched in October 1997, Yahoo! Mail is one of the world's largest, most
popular free e-mail services. Yahoo! Mail helps people stay in touch at home,
at work, or while traveling for business or pleasure, and is available in 21
languages. Yahoo! Mail is fully integrated with Yahoo!'s many other popular
services to make it easy to access all the Internet services people need.
Yahoo! Mail has recently received the Best of Web award from PC World, and was
awarded Editors' Choice by both PC Magazine and CNET.

    About Yahoo! Canada

    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and www. yahoo.qc.ca. Yahoo! Canada is headquartered in
Toronto, Ontario.

    About Yahoo!

    Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to connect
people to their passions, their communities, and the world's knowledge. Yahoo!
is headquartered in Sunnyvale, California.
    Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of
Yahoo! Inc. All other trademarks are property of their respective owners.

    (1) Free text messaging available to Yahoo! Mail users for text messages
    sent from Yahoo! Mail to certain mobile phone numbers in the US, Canada,
    India and the Philippines.
    A full list of participating mobile carriers will be available to users
    in the Help pages of the all-new Yahoo! Mail.
    Wireless carriers may charge mobile phone text message recipients fees
    for receiving and sending text messages.

    (2) Based on the combined total number of users of Yahoo! Messenger and
    Windows Live(R) Messenger as reported by comScore Media Metrix,
    July 2007.





For further information:

For further information: Media contacts: Colleen Finnegan, Yahoo!
Canada, finnegan@yahoo-inc.com, (416) 341-5273; Julia Stein, Fleishman
Hillard, julia.stein@fleishman.ca, (416) 645-3683

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