All-new 2010 Honda Insight Starts at $23,900; Becomes Canada's Most Affordable Hybrid

    Insight targets entry segment as gateway to hybrid technology

    TORONTO, April 7 /CNW/ - The all-new 2010 Honda Insight hybrid hatchback
goes on sale on Earth Day, April 22, with a manufacturer's suggested retail
price (MSRP) of $23,900 for the Insight LX.
    The distinctively styled, 5-passenger, 5-door dedicated hybrid vehicle is
powered by an Integrated Motor Assist(TM) (IMA(TM)) system comprised of a
1.3-litre i-VTEC(R) gasoline engine and a 10-kilowatt electric motor that
together contribute to a Transport Canada fuel economy rating of 4.8 L/100 km
(city) and 4.5 L/100 km (highway). The Insight features the Ecological Drive
Assist System (Eco Assist(TM)), an innovation that can further enhance
efficient vehicle operation while providing feedback related to individual
driving styles.
    "Honda Insight is designed to bring hybrid technology within closer reach
for many new car buyers in Canada with its affordable pricing," said Jerry
Chenkin, executive vice president of Honda Canada Inc. "In addition to making
sound environmental sense with higher fuel efficiency and lower emissions,
hybrid technology is now entering an era where it can also make financial
sense for a broader range of customers."
    A sleek exterior blends design elements from the original 2000 Insight's
highly aerodynamic side profile with a front-end design similar to the
hydrogen-powered FCX Clarity, a marquee environmental product for Honda. The
interior offers a roomy passenger environment with a configurable rear seating
and cargo area that benefits from 60/40 split fold-down seats.
    Standard features on the Insight LX include front, front-side and
side-curtain airbags; anti-lock braking system; a continuously variable
automatic transmission (CVT); Eco Assist(TM); automatic climate control;
tilt-and-telescopic steering column; cruise control; manual driver's seat
height adjustment; power windows; a four-speaker AM/FM audio system with CD
player; auxiliary audio input for external digital music players; and much
    A premium version of the Insight is also available. The Insight EX, with
an MSRP of $27,500, adds Honda's Satellite-Linked Navigation System with
Bilingual Voice Recognition; Vehicle Stability Assist(TM) (VSA(R));
Bluetooth(R) HandsFreeLink(R); alloy wheels; steering wheel-mounted paddle
shifters; an upgraded audio system with six speakers; USB audio interface; a
centre console with armrest and storage compartment; heated side mirrors with
integrated turn signals; and more.
    The navigation system on the Insight EX provides routing and guidance to
individual addresses and more than 7 million points of interest in North
America. The Bluetooth(R) HandsFreeLink(R) provides hands-free operation of
compatible mobile telephones, along with related steering wheel-mounted
controls for voice activation of the navigation and hands-free telephone
    A 4-cylinder engine with intelligent variable valve timing and a DC
brushless electric motor forms the foundation of the IMA(TM) hybrid system.
The electric motor, positioned in-line between the engine and the
transmission, adds power during acceleration and in certain cruising
situations, and recaptures energy from the vehicle's forward momentum during
    The Insight's IMA(TM) system can operate exclusively on electric power in
certain low- to mid-speed cruising conditions. It can also provide cylinder
deactivation during deceleration and an idle-stop feature when the vehicle is
    The Insight introduces Eco Assist(TM) to help drivers achieve improved
real-world fuel economy. Eco Assist(TM) is a feature designed to help drivers
optimize fuel efficiency for their given set of driving conditions. Pressing a
dash-mounted ECON button can further enhance the efficiency of multiple
vehicle systems, including throttle control, CVT operation, idle-stop
duration, air conditioning and cruise-control operation.
    Eco Assist(TM) also provides feedback about driving style via a
3D-appearing background within the speedometer. The background changes colours
from blue to green to reflect how efficiently or inefficiently the driver is
accelerating or braking. The driver's results are continuously tracked as fuel
economy ratings are shown per drive cycle and on a lifetime basis in the form
of plant-leaf graphics that appear in the Multi-Information Display (MID). Up
to five leaves can be 'earned' as the driver demonstrates a fuel-efficient
driving style. A real-time score is shown in the Eco Guide MID screen.
    Standard safety features on all Insights include dual-stage,
dual-threshold front airbags; front-side airbags with a passenger-side
Occupant Position Detection System (OPDS); side-curtain airbag system;
anti-lock brakes with electronic brake distribution (EBD); driver's and
front-passenger's active head restraints; and a front body designed to
mitigate pedestrian injuries. Insight also features Honda's Advanced
Compatibility Engineering (ACE(TM)) body structure, which provides improved
frontal-crash compatibility between vehicles of differing size and ride

    Honda Canada, now in its 40th year of operation in Canada, manufactures
the Honda Civic sedan and coupe, and the Acura CSX and MDX at its two plants
in Alliston, Ontario, and produces fuel-efficient 4-cylinder engines at its
engine plant adjacent to the Honda manufacturing facilities.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Richard Jacobs, (416) 543-6593

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