All-new 2010 Honda Insight Now On Sale; New Car Buyers Offered Canada's Most Affordable Hybrid

    TORONTO, April 22 /CNW/ - The all-new 2010 Honda Insight hybrid hatchback
goes on sale today across Canada, coinciding with Earth Day. With a
manufacturer's suggested retail price (MSRP) of $23,900, the new Insight is
Canada's most affordable hybrid vehicle.
    "The Honda Insight brings fuel-efficient hybrid technology within closer
reach for many new car buyers in Canada with its affordable pricing," said
Jerry Chenkin, executive vice president of Honda Canada Inc. "On Earth Day,
it's important to be mindful of the benefits that hybrid technology can have
in helping to reduce our impact on the environment through fuel efficiency and
ultra-low emissions."
    The distinctively styled, 5-passenger, 5-door dedicated hybrid vehicle is
powered by an Integrated Motor Assist(TM) (IMA(TM)) system comprised of a
1.3-litre i-VTEC(R) gasoline engine and a 10-kilowatt electric motor that
together contribute to a Transport Canada fuel economy rating of 4.8 L/100 km
(city) and 4.5 L/100 km (highway). The Insight features the Ecological Drive
Assist System (Eco Assist(TM)), an innovation that can further enhance
efficient vehicle operation while providing feedback related to individual
driving styles.
    A sleek exterior blends design elements from the original 2000 Insight's
highly aerodynamic side profile with a front-end design similar to the
hydrogen-powered FCX Clarity, a marquee environmental product for Honda. The
interior offers a roomy passenger environment with a configurable rear seating
and cargo area that benefits from 60/40 split fold-down seats.
    A 4-cylinder engine with intelligent variable valve timing and a DC
brushless electric motor forms the foundation of the IMA(TM) hybrid system.
The electric motor, positioned in-line between the engine and the
transmission, adds power during acceleration and in certain cruising
situations, and recaptures energy from the vehicle's forward momentum during
    The Insight introduces Eco Assist(TM) to help drivers achieve improved
real-world fuel economy. Eco Assist(TM) is a feature designed to help drivers
optimize fuel efficiency for their given set of driving conditions. Pressing a
dash-mounted ECON button can further enhance the efficiency of multiple
vehicle systems, including throttle control, CVT operation, idle-stop
duration, air conditioning and cruise-control operation.
    Eco Assist(TM) also provides feedback about driving style via a
3D-appearing background within the speedometer. The background changes colours
from blue to green to reflect how efficiently or inefficiently the driver is
accelerating or braking. The driver's results are continuously tracked as fuel
economy ratings are shown per drive cycle and on a lifetime basis in the form
of plant-leaf graphics that appear in the Multi-Information Display (MID). Up
to five leaves can be 'earned' as the driver demonstrates a fuel-efficient
driving style. A real-time score is shown in the Eco Guide MID screen.

    Honda Canada, now in its 40th year of operation in Canada, manufactures
the Honda Civic sedan and coupe, and the Acura CSX and MDX at its two plants
in Alliston, Ontario, and produces fuel-efficient 4-cylinder engines at its
engine plant adjacent to the Honda manufacturing facilities.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Richard Jacobs, (416) 543-6593

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