All-new 2009 Honda Fit offers Canadians fuel efficiency, safety and fun-to-drive performance

    New Fit further refines interior functionality, enhances sportiness and
    increases safety leadership

    TORONTO, Aug. 20 /CNW/ - The all-new 2009 Honda Fit, set to go on sale
across Canada on September 15 with a Manufacturer's Suggested Retail Price of
$14,980, is designed to further its leadership in the subcompact segment with
top-of-class fuel economy, feature content, safety and interior functionality.
It features an enhanced sporty demeanor to increase its fun-to-drive character
through a more powerful engine and improved suspension, steering and body
    "The new Fit is designed to raise the bar in the Canadian subcompact
market by taking what is already great about the Fit and making it even better
with an increased fuel efficiency, safety and fun-to-drive character," said
Jerry Chenkin, executive vice president of Honda Canada Inc.
    "With the recent rise in fuel costs, the fuel-efficient Fit is the ideal
vehicle for Canadians looking for lower fuel costs partnered with high value
and class-leading functionality."
    A new, more powerful 117-horsepower, 1.5-litre i-VTEC 4-cylinder engine
enhances the Fit's high-revving, fun-to-drive character while offering
improved fuel economy over the previous Fit. A 5-speed manual transmission is
standard, and a segment-unique 5-speed automatic transmission is available.
Estimated fuel economy is 7.2 L/100 km (city) and 5.7 L/100 km (highway) with
the standard manual transmission.
    The estimated fuel economy for Fit with the optional 5-speed automatic
transmission is 7.1 L/100 km (city) and 5.5 L/100 km (highway).
    The Fit is designed to lead the subcompact segment with a quality feel
and a multi-functional interior. It has become more refined for 2009 with a
sportier demeanor through improved suspension, steering and body-rigidity
enhancements; an improved rear Magic Seat(R); and a high level of standard
safety equipment, including the addition of the Advanced Compatibility
Engineering(TM) (ACE(TM)) body structure for enhanced crash protection and
front seat active head restraints.
    The interior provides surprisingly large passenger volume with
2,572 litres and class-leading cargo space of 1,622 litres to maximize
passenger comfort and utility. At the foundation is an improved rear Magic
Seat(R), now featuring one-motion dive-down functionality, which allows the
rear seat to fold flat with the front seats in the rear-most slide position
and without removing the rear head restraints. The seats offer multiple
seating and cargo-carrying configurations. A new hidden storage bin under the
driver's side rear seat provides a secure place to store small items.
    The 2009 Fit comes with standard amenities such as power windows, power
mirrors, AM/FM/CD audio system with MP3/WMA playback capability and Radio Data
System (RDS). Other standard features include, auxiliary audio input jack,
tilt and telescopic steering column, Maintenance Minder and fuel consumption
display showing current and average fuel consumption to help drivers drive
more economically.
    The Fit LX adds standard air conditioning, power door locks, keyless
remote entry, heated mirrors, rear roofline spoiler, driver side armrest and
cruise control.
    In addition to the above features, Fit Sport adds a 6-speaker audio
system with 5-mode equalizer, USB audio interface compatible with current
generation iPods(R) and numerous USB storage devices, leather-wrapped steering
wheel, security system, fog lights, 16" alloy wheels, chrome exhaust finisher
and underbody aero kit.
    Larger 15-inch wheels (16-inch on Fit Sport) hint at enhancements to the
Fit's suspension, steering and body rigidity, which are designed to produce
sportier handling without sacrificing comfort. Front MacPherson strut
suspension and torsion beam rear suspension settings are tuned to provide a
sporty and dynamic driving experience.
    The 2009 Fit adds Honda's Advanced Compatibility Engineering (ACE(TM))
body structure technology and front seat active head restraints to a
top-of-class list of standard safety features. Dual-stage, dual-threshold
front airbags, dual front-side airbags with passenger-side Occupant Position
Detection System (OPDS) and side-curtain airbags are standard equipment on all
Fit models, as well as anti-lock braking (ABS) with electronic brake
distribution for increased braking performance. All seating positions have
three-point seat belts. Additionally, front and rear visibility has been

    Manufacturer Suggested Retail Pricing (MSRP) for the new 2009 Honda Fit
models is:

    $14,980 - DX (5-speed manual transmission)
    $16,180 - DX (5-speed automatic transmission)
    $16,280 - DX-A (5-speed manual transmission)
    $17,480 - DX-A (5-speed automatic transmission)
    $17,380 - LX (5-speed manual transmission)
    $18,580 - LX (5-speed automatic transmission)
    $19,280 - Sport (5-speed manual transmission)
    $20,480 - Sport (5-speed automatic transmission)

    Honda is the world's preeminent maker of engines for automobiles,
motorcycles and power equipment. With 135 manufacturing facilities in
28 countries worldwide, Honda now attracts more than 23 million customers
annually. Honda Canada manufactures the Honda Ridgeline and Civic sedan and
coupe, and the Acura CSX and MDX at its two plants in Alliston, Ontario. A
new, third plant in Alliston, with the capacity to produce up to
200,000 vehicle engines annually, is scheduled to open in September.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Richard Jacobs, (416) 543-6593

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