All-new 2009 Honda Fit introduces new realm of fun-to-drive character to subcompact class

    New Fit further refines interior functionality and refinement, enhances
    sporty feel and features enhanced safety

    NEW YORK, March 19 /CNW/ - The all-new 2009 Honda Fit, set to go on sale
in Canada this fall, made its North America debut today at the New York
International Auto Show. The Fit is designed to further its leadership in the
subcompact segment with top-of-class feature content and improved interior
functionality, including one-motion dive-down rear seats. It features an
enhanced sporty demeanor to increase its fun-to-drive character through an
improved suspension, steering and body rigidity. The new 2009 Honda Fit also
includes high levels of standard safety equipment, including Honda's Advanced
Compatibility Engineering(TM) (ACE(TM)) body structure.
    "The new Fit is designed to raise the bar in the Canadian subcompact
market by taking what is already great about the Fit and making it even better
with an increased fun-to-drive character, in addition to enhanced refinement
and safety," said Jerry Chenkin, senior vice president of Honda Canada Inc.
    "With the recent rise in fuel costs, the fuel-efficient Fit is the ideal
vehicle for Canadians looking for lower fuel costs partnered with high value
and functionality."
    The interior provides surprisingly large passenger volume and
class-leading cargo space to maximize passenger comfort and utility. At the
foundation is an improved rear Magic Seat(R), now featuring one-motion
dive-down functionality, which allows the rear seat to fold flat with the
front seats in the rearmost slide position and without removing the rear head
restraints. The seats offer multiple seating and cargo-carrying configurations
(tall object mode, long object mode and utility mode) in addition to the
standard five-passenger mode.
    A new hidden storage bin under the driver's side rear seat provides a
secure place to store small items. In addition, the Fit Sport features a USB
audio interface compatible with current generation iPods(R) and many USB
storage devices.
    The 2009 Fit features a new 1.5-litre i-VTEC 4-cylinder engine connected
to either a 5-speed manual transmission or an available, segment-unique
5-speed automatic transmission. The new engine is designed to offer the best
balance of fuel economy and power. Larger 15-inch wheels (16-inch on Fit
Sport) hint at enhancements to the Fit's suspension, steering and body
rigidity, which are intended to produce sportier handling without sacrificing
    The 2009 Fit adds Honda's Advanced Compatibility Engineering (ACE(TM))
body structure technology and active head restraints to a top-of-class list of
standard safety features. With Fit's adoption of ACE(TM), nearly all Honda
vehicles sold in North America now include the innovative body structure.
Dual-stage, dual-threshold front airbags, dual front-side airbags with
passenger-side Occupant Position Detection System (OPDS) and side-curtain
airbags are standard equipment on all Fit models. All seating positions have
three-point seat belts. Additionally, front and rear visibility has been
    Standard active safety equipment includes an anti-lock braking system
(ABS), with ventilated discs in the front and drums in the back, and
electronic brake distribution for increased braking performance.
    More detailed information about the 2009 Honda Fit will be released
closer to the vehicle launch in the fall.

    Honda is the world's preeminent maker of engines for automobiles,
motorcycles and power equipment. With 134 manufacturing facilities in 28
countries worldwide, Honda now attracts 23 million customers annually. Honda
Canada manufactures the Honda Ridgeline and Civic sedan and coupe, and the
Acura CSX and MDX at its two plants in Alliston, Ontario. A new, third plant
in Alliston, with the capacity to produce up to 200,000 vehicle engines
annually, is scheduled to open later this year.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Richard Jacobs, (416) 543-6593

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