Alex Ovechkin to give Canadian kids practice of a lifetime

    NHL(R) star to host kids' league practice, present $8K donation courtesy
    of Energizer Canada

    MISSISSAUGA, ON, Sept. 10 /CNW/ - Child hockey stars across the country
will be playing in a new kind of arena this fall as they vie for the
opportunity to have NHL(R) hockey great Alex Ovechkin lead their hockey
practice and present them with an $8,000 cheque courtesy of Energizer Canada.
    The company announced today its "Power of 8" campaign, which will allow
consumers across Canada to enter a contest that will see Alex Ovechkin - who
sports the number eight on his NHL jersey - come to their local area to lead a
hockey practice for a kids' team. In addition, Energizer(R) will donate $8,000
to help pay for the team's expenses, such as ice time, equipment, and jerseys.
    "What kid doesn't want to grow up to be a hockey great like Alex?" said
Kent Hatton, Brand Group Director of Energizer Canada Inc. "We're thrilled to
partner with Alex because much like Energizer's Ultimate Lithium batteries, he
is an exceptional source of high energy, high power and overall high
performance; not to mention he's a perfect fit with our beloved Energizer
    As a bonus, consumers will receive up to "$8" off selected purchases of
Energizer's Performance line of batteries. This includes Energizer(R) Ultimate
Lithium, which are eight times longer lasting in high-tech devices(*); making it
the world's longest lasting AA battery.
    Ovechkin says he's excited about the contest and the prospect of hitting
the ice with a group of Canadian kids with hockey dreams not dissimilar to his
own when he was younger.
    "I can't wait to get on the ice with these kids and show them some
tricks," said Alex Ovechkin. "I remember how great it was to skate with some
of my heroes when I was a kid, and I look forward to the opportunity to show
them that their hockey dreams can come true."
    Laurel Walzak, NHL Director of Integrated Sales, says aligning
Energizer(R), a leading brand that is synonymous with power, with Alex
Ovechkin who is a source of power and energy in his own right, is a great fit.
    "We are thrilled to be a part of this exciting partnership and wish all
those who enter the contest the best of luck," she said.
    Consumers can enter the "Power of 8" contest by visiting
and will find Energizer(R) Ultimate Lithium displays in participating retail
outlets throughout the country between October 1st and December 31st, 2009.

    About Energizer(R)

    Energizer(R) is one of the world's largest manufacturers of primary
batteries, battery-powered devices and flashlights. Energizer(R), a global
leader in the dynamic business of providing portable power geared toward the
new digital age, offers a full portfolio of products including, the
Energizer(R) MAX(R) premium alkaline brand; Energizer(R) Ultimate Lithium
performance batteries and Energizer(R) Nickel Metal Hydride (NiMH)
Rechargeable batteries and chargers; and miniatures brand batteries.

    About Alex Ovechkin

    One of the game's elite players, Ovechkin became the first player in
league history to win the Hart Trophy (most valuable player), the Lester B.
Pearson Award (outstanding player as voted by his peers), the Art Ross Trophy
(most points) and the Maurice "Rocket" Richard Trophy (most goals) in a single
season (2008) and won the Hart, Pearson and Richard again in 2009. Alex has
been awarded the Kharlamov Trophy as the top Russian-born player in the NHL
four years in a row and just the second player in league history to be named
to the NHL First All-Star Team in each of his first four full seasons in the
league. Alex has played in three NHL All-Star Games and holds the NHL record
for most goals scored in a season by a left wing with 65 in 2008. He became
the 5th fastest player to score 200 goals with only Wayne Gretzky, Mike Bossy,
Brett Hull and Mario Lemieux ahead of him, and in 2008 led Russia to its first
World Championship gold medal since 1993. For more information on Alex visit:

    About the NHL

    The National Hockey League(R), founded in 1917, is the second-oldest of
the four major professional team sports leagues in North America. Today, the
NHL consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, ASN and NHL Network(TM)) and radio (NHL Radio(TM), Sirius
XM Radio and XM Canada). Through the NHL Foundation, the League's charitable
arm, the NHL raises money and awareness for Hockey Fights Cancer(TM) and NHL
Youth Development, and supports the charitable efforts of NHL players. For
more information on the NHL, log on to

    (*) vs. Energizer(R) Max Premium Alkaline

    NHL, the NHL Shield and National Hockey League are registered trademarks
    of the National Hockey League. All Rights Reserved.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Jennifer Stein, APEX Public Relations, (416)
924-4442 ext. 227,

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