Albertans Make the Leap to Green with Bullfrog Power(TM)

    Bullfrog Power launches 100 per cent green electricity service to Alberta
    homes and businesses

    CALGARY, June 5 /CNW/ - Bullfrog Power, a leading Canadian provider of
100 per cent green electricity, today announced the launch of its service to
Alberta homes and businesses. Bullfrog Power provides businesses, non-profits,
and consumers with a new, convenient way to support renewable power.
    Bullfrog Power is the only green power choice currently available to
virtually all Albertans, without switching their electricity provider or
retailer. Bullfrog Power exclusively sources from 100 per cent made-in-Alberta
wind power that is EcoLogo(M)-certified under the federal government's
Environmental Choice(M) Program.
    Alberta residents who choose to become "bullfrogpowered(TM)" pay a modest
premium of 2 cents per kWh to green their electricity, which, for an average
Alberta household adds less than 50 cents a day to the electricity costs.
Customers do not need any special setup or wiring to go green. Business
customers, including those that occupy leased premises or locations that are
not separately metered, can also go green with Bullfrog.
    "Supporting clean, emission-free wind power generated right here in
Alberta is a significant way for both homeowners and businesses to reduce
their environmental impact and help address climate change," said Theresa
Howland, Vice President, Western Region, Bullfrog Power. "We're thrilled to
bring a new 100 per cent green power choice to Albertans that provides them
with a practical, convenient means to do their part for the environment. We
would also like to thank our founding customers for their support."
    Several Albertans have already made the choice to go green with Bullfrog
Power, including Calgary homeowner, Joelly Lang. "We wanted to find ways to
reduce our emissions footprint," said Lang. "Now, we're excited that - for
just a few extra dollars a month - we can make a real difference."
    Bullfrog also announced that several businesses have "bullfrogpowered"
some or all of their Alberta facilities including Wal-Mart, RBC Royal Bank,
lululemon athletica, Mountain Equipment Co-op, Chocolaterie Bernard Callebaut,
Upper Canada Forest Products, Halsall, Cotton Ginny, Climate Change Central,
Red Bloom Salon, Good Earth Coffeehouse and Bakery, G.A.P Adventures, The Coup
restaurant, Power in Motion, Auld & Company Management Consultants, REAP
Business Association of Alberta, inc., and Goodman,
McDougall & Associates.
    "We feel we have a social responsibility to try to make a difference and
to do something to protect the environment, even if it costs a bit more," said
Bernard Callebaut. "Our efforts to date include reusing and recycling our
packing materials and sourcing local and organic products wherever possible.
We are pleased that our partnership with Bullfrog Power - and their supply of
100 per cent green electricity - provides us with another means of meeting our
obligation to the environment."
    To serve the needs of its growing customer base, Bullfrog Power also
announced that it will source all of the power from two wind turbines newly
commissioned at the Oldman River wind farm near Pincher Creek by Bullfrog
supplier Alberta Wind Energy Corporation. Additionally, in keeping with its
commitment to bring new renewable power online, Bullfrog is investing in
Alberta Wind Energy to help expand the project in the future.
    "Choosing green power from Bullfrog is an important way to increase the
viability of new wind projects in Alberta," said Douglas Amy, Director,
Alberta Wind Energy Corporation. "We are pleased to work with Bullfrog Power
with these first two turbines and hope to work further together in the
    In a separate announcement, Bullfrog Power also announced today a new
partnership with the Pembina Institute that will see the two organizations
working together to promote the benefits of supporting clean, renewable power.

    About Bullfrog Power

    Bullfrog Power is a leading provider of 100 per cent green electricity.
Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario
with an easy way to go green and help create a cleaner, healthier environment
for future generations. All of Bullfrog's power comes from clean, renewable
sources like wind power and low-impact water power that displace polluting and
carbon-intensive sources like coal. Bullfrog sources power exclusively from
generators that have received Environment Canada's Environmental Choice(M)
Program EcoLogo(M) certification. Thousands of Canadian homeowners and
hundreds of businesses have made the decision to become "bullfrogpowered" and
support the generation of clean, renewable power.

For further information:

For further information: Simone Assad, Senior Marketing Specialist,
Bullfrog Power, Tel: (403) 802-4257,; Blair
Cosgrove, The Message Parlour, Tel: (403) 210-1442, Mobile: (403) 889-4293,

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