Albertans Challenged to Reduce Waste

    Businesses, schools, communities launch initiatives during national
    Waste Reduction Week, October 15 - 21, 2007

    CALGARY and EDMONTON, Oct. 11 /CNW/ - The Recycling Council of Alberta
(RCA) is leading the province-wide promotional and educational campaign for
the 2007 national Waste Reduction Week (WRW) campaign, October 15 to 21, 2007.
The purpose of the week is to encourage waste reduction and minimization
initiatives at home, at school and in communities and businesses. Visit for information.
    "Reducing the waste we produce at home and at work goes a long way to
help us clean up the environment," said the Honourable Rob Renner, Minister of
Environment. "In Alberta, waste reduction practices need to be year-round and
second nature."

    Free Business Environmental Assessment

    The Recycling Council of Alberta, in partnership with Alberta
Environment, invites small and medium-sized businesses to apply to receive a
free Business Environmental Efficiency Assessment, valued at up to $5,000.
Three Alberta-based businesses will be selected shortly after Waste Reduction
    The assessment will identify areas within a company's current business
practices where energy, water consumption and solid waste generation can be
reduced and recycling increased. The benefits of waste reduction include cost
savings and customer/employee satisfaction.
    Applications will be accepted until Friday October 19th. For complete
details, visit the RCA's website at and click on the
link to apply.

    Communities and Schools

    Throughout the province, communities and schools are raising awareness of
the importance of waste reduction. Cities and towns are officially proclaiming
October 15 to 21, 2007 as Waste Reduction Week in their communities. Schools
are active with special waste reduction week initiatives that are part of the
    An example is at the Tilley Public School where the grade 4/5 students
will continue the waste reduction efforts started in September. A waste audit
for the playground and the classroom has been completed and all materials in
the classroom are being recycled through the use of recycling bins and a worm
composter. The students' challenge for Waste Reduction Week will be to bring
waste-free lunches and have no more than half-a-bag of non-recyclable garbage
for the entire week. They will document their efforts through pictures,
graphs, and videos.
    A number of grade 4 classes throughout Alberta have registered to
participate in the annual Triple Stars reduction challenge.
    To register a community or school activity visit

    Facts and Feedback

    To launch Waste Reduction Week in Alberta, Christina Seidel, Executive
Director, RCA, will be the guest on CBC Radio One's province-wide Wild Rose
Forum (between 1:05pm - 2:00pm), Monday, October 15th. With program host,
Holly Preston, Christina will provide listeners around the province with facts
about the environmental importance of waste reduction, as well as respond to
listeners' comments and questions.


    In a lifetime, the average North American will throw away 600 times his
or her own weight in garbage. A 68kg Albertan adult will leave a legacy of
40,825 kg of trash - again much of which can be recycled and reused.
    All Albertans are encouraged to do their part because the environment is
truly Too Good to Waste!

For further information:

For further information: Bill Watson, Communications, RCA, (403)
862-3357, Email:; Christina Seidel, Executive Director,
RCA, (403) 843-6563,; Andrew Horton, Communications,
Alberta Environment, Office: (780) 644-8430, Cell: (780) 913-9499

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