Alberta College of Art and Design Student Wins Ninth Annual Bridgestone Photo Contest

Students explore important topics of community, environment and safety in their work

FREDERICTON, Feb. 10 /CNW Telbec/ - Bridgestone Canada Inc. (BSCA) today announced Karen Borle as the 2010 Bridgestone Photo Contest grand prize winner. Her photo earned top honours from among 471 photos submitted by 285 students representing 11 schools in the contest's ninth year.

Borle is a photography student at the Alberta College of Art and Design in Calgary. Her winning entry depicted children's drawings of their families on a refrigerator. Each family surprisingly also includes a tire in the line-up of parents and children, with the slogan, "You trust them so much they become part of the family."

The Bridgestone Photo Contest, inaugurated in 2002 by BSCA aims to communicate the company's commitments to the community, environment and safety. The student photographer's challenge is to use his or her imagination and photographic skills to convey one of the contest themes.

"I am proud that I was able to relay a message that everyone can relate to when it comes to safety. My main idea behind the photo was to show that when you are buying new tires you are thinking about your family and their safety. I am grateful to have been selected to win this contest," said Borle. "It is a great honor! Winning this contest will help me further my education."

As his first time judging the photo contest, David Hawkins, founder of XYZ Stratégie-Communication in New Brunswick qualified the photo of Ms. Borle as beautifully executed as well simple, direct and easy to understand. "We were quickly unanimous in selecting our fist prize winner. It was a unique concept that we felt would connect very well with key target audiences in a highly differentiated and meaningful way that would also be memorable. The core idea of children' drawings messaging the key sell points makes a lot of sense - especially around the theme of safety, but of course this can be easily extended to almost any message - the environment, community. Parents, grandparents and other family members would really be emotionally moved by the innocence of a child's drawings," said Mr. Hawkins.

In addition to a $3,500 cheque from BSCA for winning both first place in her educational institution and national overall grand prize, Karen was presented with a brand new Nikon D90 Camera with Nikkor lens, courtesy of Nikon Canada. This is the first year Nikon has participated in the Bridgestone Photo Contest.

The judges also presented the Nova Scotia Community College with the "Winning School" award for the overall quality of photos submitted by the school's students. The award comes with a $3,000 donation from BSCA to further invest in the school's program and new equipment.

The jury also unanimously awarded the "Honourable Mention" prize to Jennifer Pattison from the New Brunswick College of Craft and Design. The photo depicted a snow covered Westphalia minivan with a Bridgestone tire on the front bumper and the slogan: "Keeping you safe then and now". The judges chose this photo for its meaning and the quality of execution.

The $39,000 in prize money was divided between the overall grand prize winner, the honourable mention winner, the winning school and the top three photographers in each of the 11 competing schools. The three major awards were announced last night during a ceremony at the Crowne Plaza Hotel in Fredericton, New Brunswick. At this same ceremony, cheques were also presented to the top three winners from the CEGEP de Matane, the New Brunswick College of Craft and Design, the Nova Scotia Community College and Holland College of PEI, all in attendance for the occasion.

About Bridgestone Canada Inc.:
Mississauga, Ontario-based Bridgestone Canada Inc. (BSCA) is an affiliate of Bridgestone Americas Tire Operations (BATO). BSCA and Nashville, Tenn.-based BATO are subsidiaries of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BSCA and BATO develop, manufacture and market Bridgestone, Firestone and associate brand tires. The business unit is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to their customers in Canada and the United States, respectively. In addition, through its Bridgestone Bandag Tire Solutions Canada unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.

Winning photos: The winning photo and photos of the official presentation can be viewed or downloaded from the contest web site at

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited members of the media/


For further information:

Elizabeth A. Lewis

Bridgestone Canada, Inc.    

(615) 937-1418

François-David Rouleau / Paul Vaillancourt III     
Torchia Communications
(450) 512-0433 / (514) 996-6224 /

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