Students explore important topics of community, environment and safety
in their work
FREDERICTON, Feb. 10 /CNW Telbec/ - Bridgestone Canada Inc. (BSCA) today
announced Karen Borle as the 2010 Bridgestone Photo Contest grand prize
winner. Her photo earned top honours from among 471 photos submitted by
285 students representing 11 schools in the contest's ninth year.
Borle is a photography student at the Alberta College of Art and Design
in Calgary. Her winning entry depicted children's drawings of their
families on a refrigerator. Each family surprisingly also includes a
tire in the line-up of parents and children, with the slogan, "You
trust them so much they become part of the family."
The Bridgestone Photo Contest, inaugurated in 2002 by BSCA aims to
communicate the company's commitments to the community, environment and
safety. The student photographer's challenge is to use his or her
imagination and photographic skills to convey one of the contest
"I am proud that I was able to relay a message that everyone can relate
to when it comes to safety. My main idea behind the photo was to show
that when you are buying new tires you are thinking about your family
and their safety. I am grateful to have been selected to win this
contest," said Borle. "It is a great honor! Winning this contest will
help me further my education."
As his first time judging the photo contest, David Hawkins, founder of
XYZ Stratégie-Communication in New Brunswick qualified the photo of Ms.
Borle as beautifully executed as well simple, direct and easy to
understand. "We were quickly unanimous in selecting our fist prize
winner. It was a unique concept that we felt would connect very well
with key target audiences in a highly differentiated and meaningful way
that would also be memorable. The core idea of children' drawings
messaging the key sell points makes a lot of sense - especially around
the theme of safety, but of course this can be easily extended to
almost any message - the environment, community. Parents, grandparents
and other family members would really be emotionally moved by the
innocence of a child's drawings," said Mr. Hawkins.
In addition to a $3,500 cheque from BSCA for winning both first place in
her educational institution and national overall grand prize, Karen was
presented with a brand new Nikon D90 Camera with Nikkor lens, courtesy
of Nikon Canada. This is the first year Nikon has participated in the
Bridgestone Photo Contest.
The judges also presented the Nova Scotia Community College with the
"Winning School" award for the overall quality of photos submitted by
the school's students. The award comes with a $3,000 donation from BSCA
to further invest in the school's program and new equipment.
The jury also unanimously awarded the "Honourable Mention" prize to
Jennifer Pattison from the New Brunswick College of Craft and Design.
The photo depicted a snow covered Westphalia minivan with a Bridgestone
tire on the front bumper and the slogan: "Keeping you safe then and
now". The judges chose this photo for its meaning and the quality of
The $39,000 in prize money was divided between the overall grand prize
winner, the honourable mention winner, the winning school and the top
three photographers in each of the 11 competing schools. The three
major awards were announced last night during a ceremony at the Crowne
Plaza Hotel in Fredericton, New Brunswick. At this same ceremony,
cheques were also presented to the top three winners from the CEGEP de
Matane, the New Brunswick College of Craft and Design, the Nova Scotia
Community College and Holland College of PEI, all in attendance for the
About Bridgestone Canada Inc.:
Mississauga, Ontario-based Bridgestone Canada Inc. (BSCA) is an
affiliate of Bridgestone Americas Tire Operations (BATO). BSCA and
Nashville, Tenn.-based BATO are subsidiaries of Bridgestone Americas,
Inc., whose parent company, Bridgestone Corporation, is the world's
largest tire and rubber company. BSCA and BATO develop, manufacture and
market Bridgestone, Firestone and associate brand tires. The business
unit is focused on wholesale and original equipment markets, supplying
passenger, light truck, commercial vehicle, off road, motorcycle,
agricultural and other tires to their customers in Canada and the
United States, respectively. In addition, through its Bridgestone
Bandag Tire Solutions Canada unit, retreading customers have access to
industry-leading research and development, manufacturing, marketing and
sales expertise, providing them with a total tire solution.
Winning photos: The winning photo and photos of the official presentation can be
viewed or downloaded from the contest web site at www.bridgestonephoto.com.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of the media/
SOURCE BRIDGESTONE CANADA INC.
For further information:
Elizabeth A. Lewis
Bridgestone Canada, Inc.
François-David Rouleau / Paul Vaillancourt III
(450) 512-0433 / (514) 996-6224
firstname.lastname@example.org / email@example.com