Alawar Entertainment and Melesta Form Alawar Melesta

    WASHINGTON, D.C., Feb. 12 /CNW/ - Alawar Entertainment, a leading
publisher of casual games, and Melesta, a game development company based in
Belarus, today announced the creation of Alawar Melesta, a new internal
division at Alawar. Alawar Melesta will continue to work on the popular "Farm
Frenzy" series as well as other projects. The company is the fifth development
studio to become a part of Alawar.
    Melesta was founded in March 2007. The company's first game, "Farm
Frenzy," topped the charts of leading portals around the world. "Farm Frenzy
2" and "Farm Frenzy - Pizza Party!" came next, delivering even greater
revenues. To facilitate further distribution, Alawar has localized the "Farm
Frenzy" series into 14 languages and is working on a Nintendo DS version.
    "The formation of Alawar Melesta is an important milestone for both
companies," said Alexey Meleshkevich, CEO of Alawar Melesta. "The marketing
strength Alawar has gained over the years will enable us to bring our ideas to
life like never before."
    "The addition of Alawar Melesta to our stable of developers boosts our
standing as a supplier of high quality casual content for the international
market," said Alexander Lyskovsky, president of Alawar. "The success of our
joint projects leaves no doubts regarding the ability of the new division to
release plenty of exciting games for our fans around the world."
    Alawar's casual game development studios now include Alawar DreamDale,
Alawar Five-BN, Alawar Friday's Games, Alawar Stargaze and Alawar Melesta. The
company plans to release 50 games in 2009. Internal studios will develop
around half of these titles.

    Alawar Entertainment

    Alawar Entertainment has specialized in the development, publication and
distribution of casual games since 1999. The company has published more than
200 titles and won fans all over the world. Today, Alawar works with more than
30 developers, providing a full range of services that includes producing,
distributing and marketing games. Alawar also distributes its own releases via
its extensive network of websites. The company's offerings can also be found
on numerous download portals, including RealNetworks, Big Fish, Yahoo! Games,
AOL, iWIN and others. In addition to distributing games online, Alawar works
with CD publishers in more than 20 countries. In 2008, the company
significantly increased its presence in Eastern Europe, claiming 85 percent of
the casual games market.

For further information:

For further information: Tatiana Chernova, Director of Marketing
Communications and PR, Alawar Entertainment, Inc., +7-913-905-5543,

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