AlarmForce Expands Into the Personal Emergency Response Market

    TORONTO, Feb. 20 /CNW/ - TSX - Trading symbol - AF Joel Matlin, President
and CEO, is pleased to announce the launch of AlarmCare, a new product line
from AlarmForce Industries Inc. Using AlarmForce's 20 years experience with
live two-way voice response, this same monitoring technology will now be
available for AlarmCare: a 24hr Personal Emergency Response System (PERS)
designed to instantly respond and send help in the event of an emergency.
    Joel Matlin said: "We believe that AlarmCare will be a product of
tremendous interest at this time. Fuelled by an influx of baby boomers,
Canadians and Americans approaching retirement are one of the fastest growing
demographics in North America. AlarmCare will seek to meet the needs of many
people in this group: elderly people who live alone, those with medical
conditions, those with difficulty walking or in danger of falling. Anyone who
may need help in the event of an emergency will benefit from AlarmCare.
    "AlarmForce proposes to install and maintain the AlarmCare system at no
cost, with no annual contract. We believe this makes our offer significantly
more affordable than that of the competition in the PERS industry. AlarmForce
will continue in its commitment to offer the same exceptional value at the
lowest price to all of its customers.
    Mr. Matlin added: "We believe that this new product provides growth
potential for AlarmForce by complementing our existing lines and the business
model which has proved so successful. We propose to install AlarmCare in all
of our current markets where the AlarmForce brand has become well

    AlarmForce Industries Inc. is Canada's largest manufacturer and installer
of two-way voice home alarm systems and line-cut protection. There are offices
serving all major markets in Canada and selected markets in the United States.

    Certain statements in this news release may contain words such as
"could", "expects", "may", "anticipates", "believes", "intends", "estimates",
"targets", "envisions", "seeks" and other similar language and are considered
forward-looking information under applicable securities legislation. These
statements are based on AlarmForce's current expectations, estimates,
forecasts and projections about the operating environment, economies and
markets in which AlarmForce operates. These statements are subject to
important assumptions, risks and uncertainties, which are difficult to predict
and the actual outcome may be materially different from those contemplated in
such statements. Unless otherwise required by applicable securities laws,
AlarmForce disclaims any intention or obligation to update or revise any
forward-looking statements or information, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Investor Relations Dept., Tel: (416) 445-2001
ext No. 225, Fax: (416) 445-9381, email:

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