AIR MILES(R) Reward Program to provide e-Travel Advisories

    Collectors will now receive added value with their travel redemptions

    TORONTO, Oct. 29 /CNW/ -  Beginning today, the AIR MILES Reward Program
will provide Collectors who have redeemed reward miles for travel with
personalized emailed travel advisories and alerts through the use of e-Travel
    "The AIR MILES Reward Program is committed to providing Collectors with
exceptional customer service which leads to an increased participation in the
Program," said Dave Burns, Senior Vice President, AIR MILES Reward Program.
"Offering emailed travel advisories directly to our Collectors gives us a
competitive advantage in the travel marketplace and adds value to the customer
experience we deliver to more than nine million active AIR MILES Collectors."
    The added feature of travel advisories is designed to inform travellers
of possible travel risks and destination information as well as assist in
liability protection for the retailer.
    Donald Churchill, President and CEO, e-Travel Technologies Inc added,
"With ever changing travel regulations and rapidly developing events and
conditions around the world, keeping travellers informed has become a
necessary value added service. We are very pleased that the AIR MILES Reward
Program recognizes the inherent value in providing Travel Advisories to their
travel client base."

    About AIR MILES

    Founded in 1992, The AIR MILES(R) Reward Program is Canada's premier
coalition loyalty program. More than 9 million active Collector accounts,
representing approximately two-thirds of all Canadian households, actively
participate in the Program.
    The AIR MILES Reward Program allows Collectors to indulge in leisure,
entertainment, merchandise, travel and other lifestyle rewards quickly, simply
by doing their everyday shopping for products and services at AIR MILES
Sponsors. AIR MILES reward miles can be redeemed for more than 800 different
rewards, such as movie passes, family attractions, electronic merchandise,
sports and recreation, travel and more.
    Collectors can shop and collect AIR MILES reward miles at more than 100
brand-name Sponsors across the country, representing thousands of retail and
service locations nationally, including BMO Bank of Montreal, RONA, Shell,
SportChek (Sports Experts), The Shoe Company, American Express, A&P, Sobeys,
Safeway and IGA, and The AIR MILES Reward Program's website

    About e-Travel Technologies

    e-Travel Technologies Inc is a recognized provider of travel risk
management information services contributing to the duty of care
responsibilities of leading North American travel providers. Personalized
e-Travel Advisories with e-Travel Alert's can be printed, emailed or imbedded
in customer documents for the traveler to access both before and while they

For further information:

For further information: about AIR MILES, contact: (416) 552-2346; For
information about e-Travel Technologies, contact: 1-800-319-4847 or or visit

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