Air Canada introduces industry leading Lowest Fare Guarantee

    Customers Can Book with More Confidence than Ever Before

    MONTREAL, May 1 /CNW Telbec/ - Air Canada customers can now buy tickets
on domestic and transborder flights certain they are paying the lowest
available price that day under the airline's new Lowest Fare Guarantee.
    "Air Canada wants to give customers confidence that they are getting the
best deal of the day when they book a flight with us. That is why we are
introducing our Lowest Fare Guarantee, a unique initiative in the Canadian
marketplace that not only ensures customers get the lowest price available but
also provides a $50 travel credit for their next trip should they find a lower
fare in the same fare brand and on the same flight within 24 hours of their
purchase. This easy to understand and transparent program is a first in the
Canadian airline industry that will make Air Canada the first and last stop
for anyone seeking the best possible airfare," said Ben Smith, Executive
Vice-President and Chief Commercial Officer at Air Canada.
    Here are the highlights of how Air Canada's Lowest Fare Guarantee works:

    - It is available to all consumers and travel agencies who purchase their
      tickets for Air Canada or Jazz flights through the Canadian edition of
    - If, within 24 hours of purchase, the customer finds a cheaper fare on
      another Canadian online travel retailer for the same flight, itinerary
      and fare brand, then Air Canada will provide a travel credit for $50,
      plus the difference between the fares, which can be applied towards
      future travel. Air Canada's policy of allowing customers to cancel
      flights and receive a full refund within 24 hours of booking remains in
    - Customers and travel agencies who find a lower fare can easily notify
      Air Canada on-line and are not required to buy the lower fare.
    - The program covers all travel wholly within Canada or between Canada
      and the U.S. on flights marketed and operated by Air Canada or Jazz. It
      is available for all published retail fares sold in Canada by any
      Canadian online retail distribution channel that is an accredited
      vendor of Air Canada

    For more details please consult

    Montréal-based Air Canada provides scheduled and charter air
transportation for passengers and cargo to more than 170 destinations on five
continents. Canada's flag carrier is the 13th largest commercial airline in
the world and serves 33 million customers annually. Air Canada is a founding
member of Star Alliance, providing the world's most comprehensive air
transportation network for Canadian domestic, transborder and international
travel. Air Canada aircraft offer customers individualized seatback in-flight
entertainment systems with hundreds of hours of digital audio-visual
entertainment. As well, customers can collect Aeroplan miles for future awards
through Canada's leading loyalty program.
    In 2008, the readers of Business Traveler magazine voted Air Canada "Best
In-Flight Services in North America," "Best Airline for Business Class Service
in North America" and "Best North American Airline for International Travel."

For further information:

For further information: Isabelle Arthur (Montréal), (514) 422-5788;
Angela Mah (Vancouver), (604) 270-5741; Peter Fitzpatrick (Toronto), (416)
263-5576; Internet:

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