Air Canada and TAM extend partnership to benefit frequent flyers

    Agreement allows customers of both airlines to earn and redeem Aeroplan
    Miles or TAM Fidelidade points on any flight operated by either Air
    Canada or TAM

    MONTREAL and SAO PAULO, Brazil, April 27 /CNW Telbec/ - Air Canada, a
founding member of Star Alliance, and TAM (Bovespa: TAMM4 and NYSE:   TAM)
Brazil's largest airline and future Star Alliance member, today announced that
they will start implementing a bilateral agreement that will allow members of
Air Canada's Aeroplan or TAM's Fidelidade programs to earn and redeem frequent
flyer Miles/points beginning April 28, 2009 on flights operated by either
company. This initiative is part of a Memorandum of Understanding signed
between Air Canada and TAM in June 2008, aiming to expand services offered to
customers of both airlines.
    "We are delighted to offer Air Canada's most loyal customers increased
benefits by continuing to build our partnership with TAM, Brazil's leading
airline," said Ben Smith, Air Canada's Executive Vice President and Chief
Commercial Officer. "The opportunities for earning and redeeming reward travel
have now grown exponentially across each of our networks. In addition,
customers will enjoy Air Canada's new in-flight product offering that features
lie-flat beds in our Executive First Suites on all international routes
including Toronto-Sao Paulo, as well as brand new cabins, seats and seatback
entertainment for all passengers fleet wide." Air Canada operates daily
Toronto-Sao Paulo non-stop flights using Boeing 767-300ER or 777-300ER
aircraft in the northern hemisphere summer and winter seasons, respectively.
    Paulo Castello Branco, TAM vice president, Commercial and Planning,
states that the agreement will bring immediate benefits to passengers of both
airlines. "The partnership of both frequent flyer programs - TAM Fidelidade
and Aeroplan - enhances our strategy of Excellence in Services, one of the
three pillars that sustain TAM's operations, the other two being Technical and
Operational Excellence and Excellence in Management," says Castello Branco.
    A pioneer in the adoption of a Frequent Flyer Program for airlines in
Brazil, called Programa Fidelidade, TAM has now over 5.5 million members, with
more than 7.4 million tickets distributed through the redemption of accrued
    With the expanded partnership, Air Canada's Aeroplan Members can redeem
their accrued miles for air travel on domestic and international flights
operated by TAM. Likewise, TAM passengers can use points earned in TAM's
Programa Fidelidade on any domestic or international flight operated by Air
    Air Canada and TAM have had a codeshare agreement since October 2008,
allowing TAM to sell seats on flights operated by Air Canada between Sao Paulo
and Toronto, with the possibility of connections to a number of Canadian
cities. Air Canada in turn can offer its customers a number of flight options
to Brazilian destination operated by TAM. With this partnership agreement,
customers of both airlines will benefit from seamless connections on a single
ticket and baggage check-through to final destination.

    About TAM

    TAM ( has been the domestic market leader since July of
2003, and closed March 2009 with 49.3% of market share. The company flies to
42 destinations in Brazil. Through business agreements signed with regional
companies, it reaches 79 different destinations in Brazil. TAM's market share
among Brazilian companies that operate international flights stood at 86.8% in
March. Operations abroad include TAM flights to 18 destinations in the United
States, Europe and South America: New York , Miami and Orlando (USA), Paris
(France), London (England), Milan (Italy), Frankfurt (Germany), Madrid
(Spain), Buenos Aires and Bariloche (Argentina), Cochabamba and Santa Cruz de
la Sierra (Bolivia), Santiago (Chile), Asuncion and Ciudad del Este
(Paraguay), Montevideo (Uruguay), Caracas (Venezuela) and Lima (Peru). It has
code-share agreements that make possible the sharing of seats on flights with
international airlines, enabling passengers to travel to 64 other destinations
in the U.S., Europe and South America.

    About Air Canada

    Montréal-based Air Canada provides scheduled and charter air
transportation for passengers and cargo to more than 170 destinations on five
continents. Canada's flag carrier is the 14th largest commercial airline in
the world and serves 33 million customers annually. Air Canada is a founding
member of Star Alliance, providing the world's most comprehensive air
transportation network for Canadian domestic, transborder and international
travel. Air Canada aircraft offer customers individualized seatback in-flight
entertainment systems with hundreds of hours of digital audio-visual
entertainment. As well, customers can collect Aeroplan miles for future awards
through Canada's leading loyalty program. In 2008, the readers of Business
Traveler magazine voted Air Canada "Best In-Flight Services in North America,"
"Best Airline for Business Class Service in North America" and "Best North
American Airline for International Travel."

    About Aeroplan

    Celebrating its 25th anniversary in 2009, Aeroplan, Canada's first
frequent flyer program, belongs to Groupe Aeroplan Inc., a leading
international corporation in loyalty program management. Millions of Aeroplan
members earn miles in its growing network of over 70 partners worldwide,
representing more than 150 brands in the financial, retail and travel
industries. In 2008, more than 2 million rewards were distributed to its
members, including over 1.5 million round trips in flights operated by Air
Canada and Star Alliance members, which offer air travel to more than 900
destinations globally. In addition to flights, members also have access to
more than 600 services, such as hotels and car rental, among others. For more
information on Aeroplan, please go to or

For further information:

For further information: Air Canada Contacts: Isabelle Arthur
(Montréal),(514) 422-5788; Peter Fitzpatrick (Toronto), (416) 263-5576; Angela
Mah (Vancouver), (604) 270-5741;; MVL Comunicacao, TAM Press
Relations, Phone: (11) 3594-0302, 0303/0304/0305/0306, After-hours service:
(11) 9323-3702,;;

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