Afternoon slump affects majority of Canadians

    Survey reveals one in five experience it every single day

    TORONTO, June 4 /CNW/ - The 3:00 p.m. slump is taking over Canadians'
afternoons, according to a recent survey(1) commissioned for Diet Pepsi
MAX(TM). Two-thirds (66 per cent) of Canadians admit to experiencing the
afternoon slump and more than a quarter (27 per cent) have a hard time hiding
it, saying they yawn throughout the day.
    Canadians try many things to quell the blahs and put some invigoration
back into their workday, including eating a snack, taking a quick nap and
going for a brisk walk. However, almost one-third (28 per cent) of employed
respondents stated they consume a caffeinated beverage to re-energize and beat
the slump. Half of those that stay at home, like homemakers (50 per cent) and
retirees (49 per cent), are more likely to take naps.
    "We know that an energy dip mid-afternoon is common and many of us
experience it from time to time," explains Cheryl Radisa, vice president of
marketing, Pepsi-QTG Canada. "Finding ways to regain focus and concentration
may lead to better productivity. These activities could include eating a snack
like fruit, taking a quick walk, or when needed grabbing a caffeinated drink
for a quick boost to get you through the day."

    Atlantic biggest slumpers, Quebec most energized

    Interestingly, Quebecers, followed by the western provinces, are the most
energized with the lowest instances of afternoon slumps and daily yawning.
Conversely, the Atlantic region appears to be the most tired, followed closely
by Ontario and Manitoba/Saskatchewan. Regardless of location, women are more
likely than men to experience the afternoon slump.

    Question                                   Results
    Have you experienced mid-afternoon slump?  Total: 66%
                                               Atlantic: 74% (most)
                                               Quebec: 55% (least)
                                               Ontario: 71%
                                               Manitoba/Saskatchewan: 69%
                                               Alberta: 61%
                                               BC: 65%

                                               Women: 69%
                                               Men: 62%
    How often do you experience an             Once a week: 37%
     afternoon slump?                          2-3 times a week: 34%
                                               Everyday: 20%
    How do you beat the slump?                 Snack:
                                               Total: 29%
                                               Students: 37%
                                               Employed: 30%

                                               Total: 27%
                                               Homemakers: 50%
                                               Retirees: 49%

                                               Total: 22%
                                               Employed: 28%
                                               Student: 21%

    Beating the Inopportune Yawn

    Perceived as a sign of boredom, the desire to yawn can strike at the most
inopportune times. Often a yawn can be stifled, but there are times when it
just sneaks out.
    When asked what would be their most embarrassing yawn occasion, the
results were somewhat unexpected. Canadians felt that the top two most
embarrassing occasions for yawning were during their own wedding vows (30 per
cent) or during an important job interview (28 per cent). Perhaps surprising
is that only 12 per cent of Canadians felt it would be embarrassing to yawn
during intimate activity. Moreover, men stated this occasion to be more
embarrassing than women (18 per cent versus 7 per cent).

    Question                                   Results
    Do you yawn throughout the day?            Total: 27%
                                               Atlantic: 36% (most)
                                               Quebec: 18% (least)
                                               Ontario: 31%
                                               Manitoba/Saskatchewan: 29%
                                               Alberta: 28%
                                               BC: 22%

                                               Age Group:
                                               18-24: 42% (most)
                                               25-34: 34%
                                               35-44: 25%
                                               45-49: 29%
                                               50+: 20%
    What do you think would be the most        Your Wedding Vows:
     embarrassing 'yawn occasion'?             Total: 30%
                                               Alberta: 38% (most)
                                               Quebec: 20% (least)
                                               Age 18-34: 41%

                                               Important Job Interview:
                                               Total: 28%
                                               Quebec: 33%
                                               Age 35+: 30%

                                               Work Presentation/Meeting:
                                               Total: 18%
                                               Quebec: 22% (most)
                                               BC: 10% (least)

                                               Amorous/Intimate Activity:
                                               Total: 12%
                                               BC: 14% (most)
                                               Men: 18%
                                               Women: 7%

    About Diet Pepsi MAX

    Introduced to consumers in late April, Pepsi-QTG Canada's newest
no-calorie cola, Diet Pepsi MAX, offers the great taste of regular Diet
Pepsi(R), but is invigorated with ginseng and almost twice the caffeine of
regular Diet Pepsi.
    Available in 355 mL cans, 591 mL bottles, 2 L bottles and 12-packs, Diet
Pepsi MAX is now available in convenience and gas stores, as well as mass
retailers across Canada.

    About Pepsi-QTG Canada

    Pepsi-QTG Canada, a division of PepsiCo Canada ULC is a leader in the
Canadian beverage industry and markets a variety of beverages under the

    1.  The survey was conducted for Pepsi-QTG Canada by Harris/Decima from
        May 8-13, 2008 through the company's weekly teleVox national omnibus.
        Results are based on a sample of 1,022 Canadians aged 18 plus and the
        corresponding margin of error is +/- 3.1%, 19 times out of 20.

For further information:

For further information: Media contacts: Lindsay Williams, Lauren
McConnell, PraxisPR, (905) 949-8255 ex 224, 227,,

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