Affinity Mobile Launches MADE Globally, Enabling Mobile Financial Services

    Accenture to Work With Affinity Mobile to Drive Market Strategy

    BARCELONA, Spain, Feb. 11 /CNW/ -- Affinity Mobile, LLC, a provider of
mobile financial services, announced today the global commercial availability
of their MADE platform. MADE enables secure mobile wallet, mobile money
transfers and mobile payment capabilities to all sectors that engage in secure
financial transactions such as mobile network operators, retail merchants and
financial institutions. With MADE, mobile operators have the ability to deploy
mobile financial services and offer these services to their customers.
    Affinity Mobile's MADE solution securely bridges mobile and financial
networks, empowering under-banked customers to easily manage their cash at
lower costs. Accenture, leveraging its extensive wireless and financial
services knowledge and experience, will work with Affinity Mobile to develop a
strategic market approach to help the company get its products and services to
market quickly.
    "It's estimated that five billion people in the world -- 75% of the
global population -- do not have access to traditional financial services
today. With only a small investment by mobile operators, this massive segment
of the world's population will have easy access to practical financial
services that they can use everyday," says John W. Carney, chief executive
officer of Affinity Mobile. "We spent the last three years developing our MADE
platform in such a way that it is a catalyst for economic gain and
opportunity. To this end, we are pleased Accenture will support Affinity
Mobile with the development of MADE for introduction into new markets and
    "The demand for mobile financial services is accelerating as
telecommunications companies, banks and merchants realize they can gain
tangible benefits -- including an additional revenue source -- from providing
consumers with improved access," said Dan Lauderback, managing director of
Accenture's Communications practice in North America. "Affinity Mobile is in
an exciting position as it addresses mobile commerce capabilities and can
positively impact those in the expanding value chain."
    Built to the highest industry standards, Affinity Mobile's MADE offers a
comprehensive suite of highly scaleable and secure mobile financial services
for the full gambit of mobile operators, retail merchants and financial
institutions to offer these services to the under-banked segment. The MADE
platform is designed for both developed and developing economies. From
integration with existing financial systems, to the enablement of
person-to-person payments, MADE is a service-oriented architecture (SOA)
platform that meets the regulatory requirements of the most stringent banking
systems while still enabling meaningful individual financial services in the
least developed countries. Affinity Mobile designed the MADE platform using
open standards interfaces so it is easy to deploy without extensive IT systems

    At Mobile World Congress in Barcelona, Spain (February 11-14, 2008)

    Affinity Mobile has been selected by the GSM Association (GSMA) to
participate in the Mobile Money Transfer (MMT) workgroup, a new worldwide
initiative comprised of select companies who are focused on the delivery of
healthy m-wallets and ensuring the success of a global mobile financial
services market.  To learn more about the MMT workgroup, go to
    To learn more about Affinity Mobile at the Mobile World Congress and to
see demonstrations of MADE enabled solutions, visit them at the Accenture
Solutions Pavilion in Courtyard Pavilion 01.

    About Affinity Mobile

    Affinity Mobile's MADE platform is a low risk, commercially proven
investment that can profoundly impact the bottom-line of mobile operators,
financial institutions and retail merchants by enabling them to deliver
savings, convenience and access to consumers around the world. With Affinity
Mobile's turnkey managed service and back-office solution, customers can
deploy mobile services in weeks -- not months -- and rapidly begin to generate
revenue and increase satisfaction among end customers. For more information,
go to

     Affinity Mobile Contacts:
     Sundrop Media
     Erica Garver, +1 971-570-3291,
     Christy Caplan, +1 503-412-8850,

     Accenture Contacts:
     Cam Granstra, +1 312-693-5992,
     Todd Petruska, +1 212-614-4704,

For further information:

For further information: Erica Garver, (971) 570-3291,, or Christy Caplan, (503) 412-8850,, both of Sundrop Media, for Affinity Mobile; or Cam
Granstra, (312) 693-5992,, or Todd Petruska,
(212) 614-4704,, both of Accenture Web Site:;       

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