AEG and Herbalife Score in Los Angeles Galaxy Jersey Sponsorship Agreement

    Milestone Deal Puts Herbalife Name on Team Jerseys as Presenting Sponsor

    CARSON, CALIF., March 23 /CNW/ - AEG, operators of Major League Soccer's
Los Angeles Galaxy, and Herbalife Ltd. (NYSE:  HLF), a global nutrition
direct-selling company, today announced a five-year, multimillion dollar
expansion of Herbalife's agreement with AEG making Herbalife the presenting
sponsor of the Los Angeles Galaxy. The agreement gives Herbalife on-jersey
exposure for its brand beginning with the upcoming 2007 season, which begins
April 8.

    "The national and international appeal of soccer and of the Los Angeles
Galaxy club in particular, is a natural fit for our global philosophy of
promoting a healthy, active lifestyle," said Herbalife CEO Michael O. Johnson.
"We have had tremendous success partnering with many AEG-owned properties in
our effort to build our brand image and allow our independent distributors
increased access to new customers."

    A cornerstone of the multi-year, multimillion dollar agreement is the
ability for Herbalife to showcase its brand name on the front of the team
jersey. For the first time in the history of team sports in the United States,
a professional league will allow its franchises to sell "sponsorship rights"
on a primary position of the players' uniforms. A long-accepted practice for
soccer and other teams internationally, the 2007 MLS season will mark the
first time a U.S. league will permit this marketing platform for team

    "Without a doubt, this is a milestone event in American sports
marketing," said Shawn Hunter, President, AEG Sports and Chief Marketing
Officer, AEG. "With the tremendous amount of global exposure the Galaxy is
expected to generate in the upcoming season, the time was clearly right for a
professional league in the United States to create this branding platform."

    "The high caliber of play as well as the acquisition of international
players has truly raised the interest and visibility of MLS in the Untied
States and worldwide," said Timothy J. Leiweke, President & CEO, AEG. "The
league's exceptional national broadcast contracts with ABC, ESPN, HD Net and
Univision, the number of new soccer-specific stadiums opened or being built
and the remarkable success of the recent World Cup ratings in the United
States indicates a new day for American soccer and the sport."

    "Additionally, Herbalife's support of the Galaxy raises the bar for our
club while being a tremendous boon for the sport," continued Leiweke. "We've
had the opportunity to work with Herbalife since 2005 and no other company
activates a sponsorship as well as they do. Herbalife sponsorship of AEG
properties has grown over the past two years and their distributors have
become a familiar sight at The Home Depot Center and our other events."

    "Soccer brings people together, and bridges across nationalities and
borders," said Greg Probert, Herbalife's president and chief operating
officer. "We have 1.5 million independent distributors in 64 countries. With
upcoming Galaxy matches scheduled for the United States, Mexico and Asia and
the worldwide interest in soccer, we'll be supporting our distributors with
branding in their own backyards and on a global scale."

    Herbalife first became a sponsor of AEG-owned and operated events in
2005. The Herbalife name will appear in conjunction with the team name on all
official team wear and replica jerseys and other select team merchandise. The
agreement also makes Herbalife the official sponsor of all international and
exhibition games; provides it with increased media exposure, including
television commercials and radio spots; exposure on the 110, 10, 405 and 91
freeways; and Web presence and sponsorship of Los Angeles Galaxy grass roots
and community programs.

    About Los Angeles Galaxy

    One of thirteen Major League Soccer (MLS) clubs, the Los Angeles Galaxy
were founded on June 15, 1994, and play all of the club's home games at The
Home Depot Center on the campus of California State University at Dominguez
Hills in Carson, Calif. The L.A. Galaxy are one of the premier teams in MLS,
boasting five championships, including the MLS Cup (2002, 2005), U.S. Open Cup
(2001, 2005) and CONCACAF Champions' Cup (2000). For more information, visit
the official website at

    About AEG

    AEG is one of the leading sports and entertainment presenters in the
world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or
controls a collection of companies including facilities such as STAPLES
Center, The Home Depot Center, Toyota Park, Toyota Sports Center, Anaheim
Convention Center Arena, El Rey Theatre, Colosseum at Caesars Palace, NOKIA
Theatre at Grand Prairie and NOKIA Theatre Times Square; sports franchises
including the Los Angeles Kings (NHL), Los Angeles Riptide (MLL), the Los
Angeles Galaxy, Chicago Fire and Houston Dynamo (MLS), two hockey franchises
operated in Europe, management of privately held shares of the Los Angeles
Lakers (NBA) and Los Angeles Sparks (WNBA), the ING Bay to Breakers foot race
and the Amgen Tour of California cycling road race; AEG LIVE, the
organization's live-entertainment division, is a collection of companies
dedicated to all aspects of live contemporary music performance, touring and a
variety of programming and multi-media production. Additionally, the company
has begun fully developing London's 28-acre Millennium Dome which includes a
23,000-seat arena, the O2 and over 650,000sf of leisure and entertainment use
within the 'Dome' and additional arenas; The O2 World on a 45-acre site in the
heart of Berlin; Citizen's Business Bank Arena in Ontario, California; Sprint
Center in Kansas City, Missouri; as well as Red Bull Park, a soccer stadium in
Harrison, New Jersey; and L.A. Live, a $2.5 billion sports and entertainment
district in downtown Los Angeles. For more information, visit AEG today at

    About Herbalife

    Herbalife Ltd. (NYSE:  HLF) is a global network marketing company that
sells weight-management, nutritional supplements and personal care products
intended to support a healthy lifestyle. Herbalife products are sold in 64
countries through a network of 1.5 million independent distributors. The
company supports the Herbalife Family Foundation
( and its Casa Herbalife program to
bring good nutrition to children. Please visit Herbalife Investor Relations
( for additional financial information.


For further information:

For further information: Herbalife George Fischer, (310) 410-9600, ext.
32649 Mobile: (310) 309-7576 or AEG Michael Roth, (213) 742-7155 or Burson-Marsteller Jean Evans, (310) 309-6626 Mobile: (310)

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890