Advice is key to unlocking potential of new Tax-Free Savings Account

    Sun Life Financial to offer TFSA investment solutions for individuals and

    TORONTO, Sept. 4 /CNW/ - Sun Life Financial today announced plans to
offer its customers and group plan sponsors a number of opportunities to take
full advantage of the new Tax-Free Savings Account (TFSA), available January
1, 2009. Sun Life Financial will offer the TFSA investment option to retail
clients through accumulation annuities and GICs, and through its SunWise Elite
suite of segregated funds. Employers with Sun Life Financial group plans can
also choose to make TFSA options available to their employees.
    "The TFSA is the most significant incentive for Canadians to save since
the introduction of Registered Retirement Savings Plans (RRSPs)," said Dean
Connor, President, Sun Life Financial Canada. "Every Canadian can benefit from
this flexible account, from saving for a down payment on a home to providing
additional income for retirement. With so many options for this account,
working with a financial advisor is key to finding out how the TFSA best fits
into your overall financial plan."
    Unlike an RRSP, a TFSA is not limited to a specific saving goal, and will
appeal to a broad range of Canadians of all ages and income levels. For
example, a baby boomer could use a TFSA to directly fund future health care
costs or to pay future premiums for coverage such as personal health
insurance, a retiree extended health care plan or long-term care insurance.
    "According to our research, a significant number of Canadians said that
they worry about paying for health care costs in retirement, but the majority
of individuals have not planned for it," said Connor. "We know the increasing
cost of health care is a concern for Canadians, and the TFSA can be a powerful
incentive to help people plan for health costs in retirement."
    The TFSA is a tax effective savings vehicle that can allow Canadians to
save for future needs, including health care plan premiums and expenses. Sun
Life Financial will offer clients a number of options for the upcoming TFSA,
both at home and at work:

    Individual Insurance and Investments

    -   Sun Life Financial GICs offer competitive rates; short-term options
        from 30 days to 364 days; flexible maturity dates that allow you pick
        the exact redemption date; and a 45 day rate guarantee that lets you
        lock in your interest rate up to 45 days before you deposit your
           -  Sun Life Financial is currently offering customers a
              promotional rate on short term GICs, to encourage customers to
              prepare for the TFSA.

    -   Accumulation annuities are similar to GICs, but allow customers to
        invest with a lump sum or make periodic deposits at regular intervals
        or on a flexible payment basis. The value within the annuity grows as
        deposits are made and as it earns interest.

    -   Investing in annuity contracts including segregated fund contracts,
        offered only by the insurance industry, provides the additional
        benefit of an insurance contract for estate planning. This includes
        designating a beneficiary, which can eliminate probate and estate
           -  SunWise Elite is a family of segregated funds, which are
              investments that combine growth with protective features of an
              insurance contract. The contracts are issued by
              Sun Life Assurance Company of Canada and managed by
              CI Investments Inc.

    Group Retirement Services

    -   Sun Life Financial will offer a TFSA product that employers can make
        available to their employees to complement their existing company
        sponsored retirement and savings program. The product will include
        investment choices tailored to the employer's unique needs and
        aligned with their existing group plan.
    -   Employees will be able to contribute to the account through automatic
        payroll deductions.
    -   There will also be an option for individuals to continue making
        contributions to their account even after they leave the group plan.

    Group Benefits

    -   The TFSA will allow employees to tax-effectively save to fund their
        future health care expenses and health insurance premiums. For
        example, Sun Life Financial's Extended Health Care Insurance for
        Retirees provides employers and employees with an affordable
        retirement health care solution. And it can be purchased without
        proof of good health if employees apply within 60 days of leaving
        their current health benefit plan.
    -   Plan Sponsors with flexible benefit programs can add the TFSA account
        as on option providing employees with the ability to transfer unused
        flex credits into a TFSA.

    Starting January 1, 2009, any Canadian resident over age 18 can
contribute up to $5,000 each year into a TFSA. Interest is earned tax-free and
funds are accessible at any time and not taxed on withdrawal.

    About Sun Life Financial

    Serving one in every five Canadians, Sun Life Financial is a leading
international financial services organization providing a diverse range of
protection and wealth accumulation products and services to individuals and
corporate customers. Chartered in 1865, Sun Life Financial and its partners
today have operations in key markets worldwide, including Canada, the United
States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of June 30, 2008, the Sun Life
Financial group of companies had total assets under management of
$413 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Susan Jantzi, Senior Manager, External
Communications & Corporate Affairs, Tel: (519) 888-3160,

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