Advertising takes centre stage in Canada during the inaugural Advertising Week

    From January 26 to 30, 2009

    MONTREAL, Jan. 6 /CNW Telbec/ - The first Advertising Week in Canada will
shine the spotlight on an industry that is an important motor of Canadian
business. The country's major cities and business hubs - Montreal, Toronto,
Halifax, Calgary, Edmonton and Vancouver - will stage events that will
highlight the role of advertising in our society during the first edition of
Advertising Week in Canada, January 26-30, 2009.
    The Montreal events will be staged at the Montreal Science Centre. The
event is driven by several industry groups, including the Institute of
Communication Agencies (ICA) along with Quebec's Association des agences de
publicité du Québec (AAPQ) and the Association des professionnels de la
communication et du marketing (APCM).
    "Canada's first-ever Advertising Week is designed to be a think tank that
promotes a lively exchanges of ideas, inspiration and opinions," said Gillian
Graham, CEO of the ICA. "It's also a celebration of the industry's social and
economic contributions to Canada," concluded Ms Graham.
    Sylvain Morissette, president and general manager of the AAPQ, says the
week will be a clarion call, "galvanizing the interest of professionals and
the public in the communications and advertising industries. We will promote
the strategic talents of people working in our sector and in the process
demonstrate the importance of advertising as an engine of development."
    Another goal of advertising week is to get together the country's largest
and most diversified group of professionals in the worlds of advertising,
marketing and media, from both traditional and non-traditional sectors.
Industry heavyweights such as John Della Costa, specialist in advertising
ethics and Erik Vervroegen, internationally recognized advertising executive,
will take part in conferences and roundtables as the industry debates the
future of advertising. Advertising Week will also include annual prize awards
(Cassies and Renards), new projects (montré, student mentoring
initiatives (INIS) and agency open-houses, as well as entertaining and
informative events like "50 years of advertising in Quebec!"
    Tickets for all events are currently on sale online, at or at Be aware that
tickets for some events are limited and will move briskly.

    About Advertising Week

    Canada's inaugural Advertising Week ( is taking
place from January 26 to 30, 2009. The week is designed to celebrate the
advertising industry's social and economic impact to the Canadian landscape,
create a dedicated public platform to showcase the industry's creativity in
business communication, and to inspire and develop the next generation of
talent for this industry.

    About the ICA

    The Institute of Communication Agencies or the ICA ( is
the professional business association which represents Canada's communication
and advertising agencies. ICA promotes thought leadership, higher standards
and best practices. It serves as the largest source of information, advice,
education and training for Canada's communication and advertising industry.
ICA's member agencies and subsidiaries account for over 75% of all national
advertising in Canada, with an economic impact worth more than $18 billion

    The AAPQ

    Founded in 1988, the Association des agences de publicité du Québec
represents more than 60 member companies who account for more than 80% of
advertising sales recorded by agencies in Quebec. The mission of the AAPQ is
to promote the interests of its members, to improve the quality of advertising
and to raise public awareness of the importance of communication and
advertising agencies in society. The AAPQ supports the training of new
professionals (industry renewal), as well as research and development, and
expanding the specialized skills professionals in the milieu (ongoing
development). These elements foster increased creative and strategic
productivity, so that AAPQ members are at the leading edge of competition in
national and international arenas.

    The APCM

    The Association des professionnels de la communication et du marketing is
the largest association of professionals in Quebec devoted to promoting the
value of communications and marketing activities. Its membership in the
American Marketing Association (AMA) gives it an international presence. With
some 800 members, of whom more than 70% are decision makers, the APCM is
positioned as a group of communications and marketing professionals committed
to the business development of Quebec companies.

For further information:

For further information: Johanne Lépine and François Légaré, Media
Relations, Torchia Communications, (514) 288-8290, ext. 234 and 222,; Marie-Luce Ouellet,
Communications Director, Association des agences de publicité du Québec
(AAPQ), (514) 848-1732, ext. 201,

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