Advantex - Resignation of Board Member

    ADX: TSX

    TORONTO, July 10 /CNW/ - The Board of Directors of Advantex Marketing
International Inc. (TSX:ADX) today announced that Peter Charlton has resigned
his position as a director of the Company, effective June 30, 2008.
    "The reduction in the size of the Board is a part of the cost saving
measures that were identified and are being implemented since mid-March,
2008", said Stephen Burns, Lead Director.
    Peter Charlton has served as a member of the Board of Advantex since
February, 2004. The Board wishes to thank Peter Charlton for his valuable
participation over the years.

    About Advantex Marketing International Inc.

    Advantex Marketing International Inc. is a leading marketing services
company, specializing in Advance Purchase Marketing Programs for merchants,
coalition loyalty rewards programs, and online shopping malls. Advantex
loyalty partners include CIBC, United Airlines, Delta Air Lines, and other
major North American corporations, as well as a growing list of restaurants,
online retailers, golf courses, small inns and resorts. Advantex is a public
company, traded on the Toronto Stock Exchange under the symbol "ADX". For
additional information on Advantex, please visit

    This press release may contain certain forward-looking statements
relating, but not limited, to the Company's expectations, intentions, plans
and beliefs with respect to the financial performance of the Company.
Forward-looking statements can often be identified by forward-looking words
such as "anticipate", "believe", "expect", "goal", "plan", "intend",
"estimate", "may" and "will" or similar words suggesting future outcomes, or
other expectations, beliefs, plans, objectives, assumptions, intentions or
statements about future events or performance. Forward looking statements are
not historical facts but reflect the Company's current expectations regarding
future results or events. Forward-looking statements are subject to risks,
uncertainties and other factors that could cause actual results to differ
materially from those suggested by the forward-looking statements. Readers are
cautioned not to place undue reliance on forward-looking information. By its
nature, forward-looking information involves numerous assumptions, inherent
risks and uncertainties, both general and specific, that contribute to the
possibility that the predictions, forecasts, projections and various future
events will not occur. The Company undertakes no obligation to update publicly
or otherwise revise any forward-looking statement or information whether as a
result of new information, future events or other such factors which affect
this information, except as required by law.

    %SEDAR: 00004122E

For further information:

For further information: Mukesh Sabharwal, Chief Financial Officer and
Vice President, Tel: (905) 470-9558 ext. 249, E-mail:

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