Adultery gets a woman's touch this Valentine's Day...

    Infidelity Dating Site Names Spokeswoman

    TORONTO, Feb. 7 /CNW/ - Avid Dating Life Inc., operators of, the world's largest dating service of its kind,
servicing over 1.8 million registered members in a social networking community
catering to like-minded adults in committed relationships, today announced
Sarah Symonds as their new spokesperson and relationship expert. Notorious
"other woman" and "affair expert" Symonds' first duty as spokeswoman for the
infidelity dating site, is to invite attached but lovelorn
Canadians to celebrate Valentine's Day by re-kindling their intimacies with
other attached adults in search of romance.
    Symonds shot to fame last year with the release of her book Having an
Affair: A Handbook for the Other Woman, which details her own highly
publicized indiscretions, including an affair with best-selling author and
politician Jeffrey Archer. Symonds book has become the gold-standard manifesto
on how to be a "successful" mistress.
    "Sarah's mix of personal experience and practical advice for all those
involved in or considering forbidden love affairs make her the perfect choice
to be the voice of Ashley Madison," said Noel Biderman, Avid Dating Life Inc.
President and Chief Operating Officer. "Our site provides a safe and
non-judgemental avenue for the attached-but-lovelorn to revitalize their
intimacies. Sarah's honest and powerful views on adultery will bring insight
and understanding not only to our subscribers, but to society in general. We
are excited to have the Queen of Infidelity join the King of Infidelity and
company Founder, Darren Morgenstern, in representing our global brand."
    The announcement of Symonds' union with Ashley Madison comes just in time
for Valentine's Day. Now, husbands, wives and partners across the country who
are craving romance and emotional connectivity, or just hankering for some
extra-curricular excitement, are invited to enjoy Ashley Madison's special
brand of "dating."
    "I'm thrilled to be joining the Ashley Madison team and my Valentine's
gift to Canada is to help break the shell of hypocrisy that surrounds the
whole topic of adultery," said Symonds. "People need to wake up and realize
that adultery has been going on for as long as the institution of marriage has
been around, and that services like Ashley Madison did not create the behavior
of infidelity. Instead, provides a safe and successful
platform for those individuals who have decided to proceed down this path. The
work place and singles dating services are avenues fraught with problems that
I would strongly recommend avoiding in favor of"
    Recently expanding its services to the UK, Ashley Madison has enjoyed
great success in North America. They have appeared as pundits and guests on
major news outlets such as CNN, FOX News, Montel Williams, 20/20, CBS Sunday
Morning, Dr. Phil, The NY Post and The company has launched a series
of provocative TV commercials entitled "This Couple is Married - But Not To
Each Other" and have embarked on a billboard advertising campaign bearing the
company's slogan, "Life is Short ... Have an Affair."

    Since its inception on February 14, 2002, the Ashley Madison Agency
Limited has been providing an online service helping attached people who are
seeking a romantic relationship connect safely and anonymously with other
like-minded adults.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: For Media inquiries, please contact: Jessica
Goldman, Applause! Communications, (416) 217-0700 x 304,

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