TORONTO, Sept. 13, 2011 /CNW/ - Adconion Media Group, (http://www.adconion.com), one of the largest independent global audience and video content
networks becomes the first ad network client to offer comScore's new
AdEffx Campaign Essentials™ in Canada. The powerful campaign audience
validation tool is used to verify the accuracy of audiences targeted in
digital campaigns. By leveraging its longstanding strategic
relationship with comScore and its impressive global footprint,
Adconion is the first ad network client to successfully offer this tool
In addition to AdEffx's Campaign Essentials, Adconion is also the first
ad network to select AdXpose® under a worldwide deal. With the recent
acquisition of the Seattle-based leader in campaign verification,
optimization and brand safety, comScore strengthens its role as a
comprehensive, end-to-end validation solutions company to advertisers,
agencies and publishers. Adconion currently offers both Campaign
Essentials and the AdXpose products in its Canadian, U.S., Australian
and European markets.
"We have already been offering AdXpose in Canada, but being the first ad
network to offer AdEffx as well positions us as true brand players,"
said VP of Adconion Canada, Tina Mooney. "With comScore/AdXpose, we are
set up to to validate real-time optimization on audience targeting and
ad delivery that we can better measure now with AdEffx."
"As digital advertising is expected to increase year-over-year, so does
the absolute need for real-time reporting and optimization
capabilities," said Brent Bernie, president of comScore Media Metrix
Canada. "Through AdEffx Campaign Essentials™ our clients can now
accurately and confidently verify that their online campaigns were
delivered to the correct audience at the desired reach and frequency in
a brand-safe environment."
About Adconion Media Group
Adconion Media Group (www.adconion.com) is one of the largest independent global audience and video content
networks, reaching over 325 million unique users - or one-quarter of
the total global Internet population - every month. Dedicated to true
partnerships with agencies and marketers, Adconion provides customized
solutions and innovative products designed in-house while delivering
significant global reach across multiple platforms through a single
network. Adconion has 16 offices in 8 countries around the world, is a
member of the Interactive Advertising Bureau (IAB) and is a founding
member of IASH Europe.
Adconion Canada has also achieved VAST 2.0 accreditation and has
partnered with leading verification and optimization analytics
solutions like AdEffx, AdXpose and DoubleVerify to ensure a more
accurate audience measurement and brand safe capacity.
SOURCE Adconion Media Inc.
For further information:
Global PR Senior Manager
Adconion Media Group
Phone: +1 (310) 382-8936