Actionable Knowledge: A Technology Showcase for Nicto, the New Business Intelligence Platform

    MONTREAL, April 4 /CNW Telbec/ - Intégrale MBD, the Quebec leader in
business intelligence (BI) consulting and specialized intervention, introduces
its latest creation: Nicto, the brand new turnkey business intelligence
platform for medium-sized and large enterprises.
    By correctly processing all the data they possess, companies today can
pinpoint their clientele's needs, concerns, and behaviours. To help them,
Nicto offers a business solution that allows a company to gather, process,
compile, and store raw operational data for analysis and management. Nicto's
interactive Web portal also provides access to fully automated, personalized
dynamic performance indicators. By offering all the functionality of
state-of-the-art BI technologies and taking companies' financial and
operational interests into account, Nicto ensures that companies get the best
bang for their buck!
    "Nicto is based on the business model of the small restaurant whose owner
knows everyone," explains Intégrale MBD President Jean-Marc Gravel. "When a
customer comes in, the owner knows where he will sit, what mood he will be in
depending on the day of the week, what he will order, and what he may or may
not want to talk about. In short, he knows his customers and their habits, and
he knows how to use this information to ensure their loyalty. By mirroring
this business model on a larger scale Nicto allows companies to personalize
client relations."
    Drawing on the latest technologies, companies have been able to come up
with sophisticated ways to communicate with their clientele and gather
accurate data. Unfortunately, most of them do not have the multidisciplinary
staff needed to extract relevant information on their customers' preferences
and behaviour from this data. Many don't even know where to begin.
Multinational corporations can afford the luxury of setting up their own BI
environments. For those who cannot, there is Nicto. Created to offer them a
turnkey outsourcing service and tailored to their specific needs, Nicto spares
them high start-up costs and the need to expand their payroll. With its unique
and very user-friendly control panel, Nicto users need no special technical
    "Company executives eager to make the notion of 'customer' central to
their operations management were looking for tools that would help them
benefit from cutting-edge business intelligence solutions, but that were also
tailored to their needs and financial and operational capacities," says Mr.
Gravel. "With Nicto, these companies now have secure access to an innovative
BI environment that offers them reliable results at substantial savings, to
mention only a few of its many benefits."

    A promising start

    The fruit of four years of research and development (R&D), Nicto was
designed and developed by Quebec-based Intégrale MBD. Introduced at the BI
Trade Show in 2006, Nicto was a finalist in the "technological innovation" and
"electronic business" categories at the 2006 Octas Gala.
    Last August, Intégrale MBD received financial assistance from the
Ministère du Développement économique, de l'Innovation et de l'Exportation
( under the Assistance program for businesses -
Technology Showcase, set up to support small and medium-sized businesses SMBs
in their efforts to market a technological innovation developed in Quebec. The
program's objective is to help companies demonstrate a recently developed
product or process so as to boost sales.
    This technology showcase was developed in conjunction with health sector
company Roche Diagnostics Canada, which uses Nicto to directly access the
marketing data warehouse, specially created by Intégrale MBD, from which it
continuously extracts performance indicators in real time. As a result, rather
than having to rely on IT experts to devise complex solutions, Roche marketing
and sales specialists can now access a continuously updated database directly
from their workstations and extract vital information from it thanks to Nico
and the key indicators displayed on their control panels. By providing
in-depth knowledge of its customers' purchasing habits and enabling it to
optimize customer loyalty through targeted initiatives Nicto has given Roche a
unique competitive edge.
    For more information about Nicto, please go to

    About Intégrale MBD

    Founded in 1990 to offer traditional marketing consulting services,
Intégrale MBD quickly established itself as one of the foremost database
marketing specialists in Quebec. In the interim, Intégrale MBD has acquired a
strong background in business intelligence, as well as in database creation,
management, and hosting. Its mission is still to help clients identify,
access, and structure strategic information embedded in their operating
systems, and use it to develop knowledge that represents a significant
strategic advantage for their growth. Intégrale MBD currently employs a staff
of twenty at its Montréal offices.

For further information:

For further information: Amély Tremblay, Morin Public Relations, (514)
289-8688, extension 226, 1-877-289-7007,; Source: Intégrale

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