Acision Prepares Telenor Pakistan for Exponential Messaging Growth

    - Acision Increases Capacity by 250% to Cater for Boom in SMS Traffic

    ISLAMABAD, Pakistan, Feb. 9 /CNW/ - Acision, the world's leading
messaging company, announced today that Telenor Pakistan, one of the leading
mobile operators in Pakistan, has again selected the Acision SMSC to expand
its messaging capacity to cater for continued SMS traffic growth. With a
capacity expansion of up to 250%, Telenor Pakistan is well prepared to meet
the messaging requirements of its fast growing subscriber base.
    The Pakistan mobile market is experiencing rapid subscriber growth with
thousands of customers signing up every month. The growth in subscriber rate
has consequently led way to triple digit growth in messaging traffic over the
last year. The Acision SMSC offers Telenor Pakistan a complete solution to
support the operator's entire SMS business managing enormous messaging volumes
with undisputed quality of service. In 2007, Telenor Pakistan together with
Acision conducted a messaging capacity upgrade to cater for 12 million
subscribers. As of December 2008, the subscriber base has reached 19.3
million, so an increase in messaging infrastructure capacity to meet
anticipated messaging volumes was required.
    Chief Technical Officer, Telenor Pakistan, Peter Anthony Dindial
commented, "For us, it is crucial to tap into the potential of the Pakistan
mobile market. To do this, we must meet the growing needs of our subscribers
and offer them reliable and high quality services that they demand and
deserve. Telenor and Acision have a relationship that spans the globe across
all Telenor entities. Based on our past experience with the Acision SMSC, we
recognise that having a reliable system is absolutely critical in high volume
traffic scenarios, enabling Telenor Pakistan to offer subscriber services
without an incident or any downtime."
    Boudewijn Pesch, Managing Director for Acision in Asia Pacific, added:
"SMS continues to be the critical source of a mobile operator's mobile data
revenues. For Telenor Pakistan, growing and protecting this revenue base is a
fundamental business objective. Again, Telenor Pakistan has selected Acision
to deliver a highly stable, high performance messaging solution. With a strong
track record in global deployments, the Acision SMSC continues to be the top
choice for operators with high volume data services."

    Notes to editors

    About Acision

    Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally.

    About Telenor Pakistan

    Telenor ASA is an international provider of high quality
telecommunications, data and media communication services. It ranks as world's
7th largest mobile operator with a total of 159 million subscribers in its
mobile operations. Telenor Pakistan is 100% owned by Telenor ASA and adds on
to its operations in Asia together with Thailand, Malaysia and Bangladesh.

For further information:

For further information: Press contacts: Radha K Floerke, Director,
Marketing, Asia Pacific, Acision, Tel: +65-6505-1021/+65-9863-1449, Email:; Idran Junadi/Allanjit Singh, Lewis PR, Tel:
+65-6534-7250, Email:

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