Acision Powers Sprint's Advanced Messaging Services as North America's Messaging Traffic Looks set to hit Double-Digit Growth

    PLANO, TX, Feb. 16 /CNW/ - With global messaging traffic set to soar to
record numbers in 2009 and North American messaging looking likely to hit
double-digit growth(i), Sprint, one of North America's leading mobile
operators, has deployed Acision's advanced messaging infrastructure within its
network. Acision's messaging solution will ensure Sprint can give their
customers what they want the instant they want it, and it will also provide
Sprint with the capability to deliver superior messaging services to its
customers, supporting Sprint's quest to improve the handset experience and
personalize support.
    In 2008, to support this ongoing increase in messaging usage, Sprint
deployed an advanced next-generation messaging solution from Acision within
its network. This ensures Sprint customers always have a seamless service -
even during peak periods of messaging such as New Year's Eve or the
presidential inauguration.
    Wayne Irwin, president, the Americas, Acision, stated, "In 2008, the
industry reached a milestone with over 2 trillion messaging transactions(ii)
taking place worldwide, far outperforming original expectations. We are
confident that in 2009 messaging will continue to dominate as a primary
communication tool and, like Sprint, it is vital that operators have the
infrastrucure in place to support this and provide the optimum customer
    "In 2009, we will continue to work with operators in North America and
across the world to develop and deliver new capabilities and features that
will help retain subscribers and grow their existing user community. We have
been delighted to work with Sprint as they focus on delivering a superior
messaging experience to their customer base" said Irwin.
    Acision works with operators across the globe to develop new
functionality that helps retain subscribers, grow their existing user
communities and increase revenues. This includes working with the operators to
personalize the messaging experience, adding functionality relevant to
specific consumer and enterprise segments, including services that have proven
effective in the online community, such as automated replies and

    Notes to Editors

    (i)    According to Ovum, in North America, SMS is forecast to grow from
           almost 235 billion in 2008 to nearly 290 billion in 2012, and
           MMS from around 8.3 billion in 2008 to more than 14.4 billion
           in 2012.

    (ii)   According to Ovum, worldwide SMS transactions are estimated to
           grow from nearly 2 trillion in 2008 to more than 2.5 trillion
           by 2012, and MMS transactions from nearly 35 billion to almost
           70 billion during the same period.

    About Acision

    Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally.

For further information:

For further information: Press Contacts: Kevin Walters, Marketing
Executive, North America, Tel: (972) 246-5404, Email:; Greg Venne, Topaz Partners, Tel: (781) 404-2412,

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