Acision Message Plus Underpins Telkomsel's Personalised Messaging Services

    - Advanced Features of Acision Text Suite Provide Indonesian Mobile
      Subscribers With an Improved and More Personal Messaging Experience

    JAKARTA, June 25 /CNW/ - Acision, the world's leading messaging company,
and Telkomsel, the leading operator of cellular telecommunications services in
Indonesia, have launched an advanced SMS service to Telkomsel's 75 million
customers using the award winning Acision Message Plus. Branded as SMS Pro,
the service will be available to both pre-paid and post-paid subscribers of
    As part of Acision Text Suite, the world's first open service text
architecture, Acision Message Plus is designed to provide Telkomsel's
customers with an unprecedented control over their messaging experience.
Mobile users can now block unsolicited SMS or SMS spam, set up automatic
replies, introduce message forwarding, automatically copy messages to another
mobile number and set up SMS white-list, where subscribers can define up to 10
numbers that they want to receive SMS form - all from their handset.
    With a mobile penetration rate currently at 50%, Indonesia is one of the
fastest growing mobile markets in Asia Pacific, especially in the prepaid
segment. Having relied upon Acision's messaging infrastructure to cope with
considerable capacity increases over the last nine years, Telkomsel turned to
its strategic partner to identify key technologies that will secure greater
revenues from SMS, differentiate their messaging offerings and create services
that help increase customer loyalty.
    Nirwan Lesmana, General Manager, Marketing Communications at Telkomsel
said: "As the first Message Plus deployment in the Indonesian market, we are
committed to providing our customers with a personalised text messaging
experience while offering our customers full control in managing that
    Rory Buckley, Chief Executive of Acision, added: "With 75 million
subscribers, Telkomsel processes staggering amounts of messaging traffic daily
and there is still room for SMS volume growth. By launching Acision Message
Plus, Telkomsel has embraced an innovative and compelling strategy to draw
subscribers towards premium content and higher value interactions. This
creates new revenue streams, more value added SMS traffic and an enhanced
customer user experience."


    About Acision Acision is the world's leading messaging company, providing
communication solutions for over 300 network operators and service providers

    About Telkomsel (

    As a service leader, Telkomsel is currently trusted to serve more than 75
million customers or more than 50% of cellular users in Indonesia. Telkomsel
is the operator which launched 3G service in September 2006 and has the
biggest 3G community with more than 9.2 million customers in more than 140
cities. Telkomsel is a cellular operator with the broadest network covering
more than 95% of Indonesian population.

For further information:

For further information: Acision Press Contacts: Radha K Floerke,
Acision, Tel: +65-6505-1021/+65-9863-1449, Email:;
Idran Junadi, LEWIS PR, Tel: +65-6534-7250, Email:;
Suryo Hadiyanto, Corporate Communications, TELKOMSEL, Tel: +62811955590,

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