- Acision Text Suite Enables Operator Messaging Differentiation and
New Revenue Streams
Mobile World Congress, BARCELONA, Feb. 16 /CNW/ - Acision, the world's
leading messaging company, today announces the launch of Acision Text Suite,
the world's first open service text architecture. Acision Text Suite provides
operators with the control and flexibility they need to extend their text
messaging business to markets they couldn't effectively address before.
Furthermore, Acision Text Suite allows operators to enrich their current
subscriber services in order to differentiate in highly competitive markets
and monetise messaging and network assets to grow their messaging business.
"Instead of using the 'one size fits all' approach of current SMS
architectures, Acision recognises that operators require tailored solutions to
address the specific challenges of their individual markets. The modularity
and scalability of Acision Text Suite, along with its powerful operational and
business control capabilities, enables operators to build and evolve their SMS
business environment to fit their specific market needs. This minimises
capital expenditure and total cost of ownership while at the same time
providing a solution that monetises messaging opportunities, short and long
term," comments Steven van Zanen, VP of Product Marketing at of Acision.
With its service creation environment, Acision Text Suite enables short
time to market for new services and easy integration across a range of
messaging bearers and third parties, including web and enterprise application
providers. Acision Text Suite also provides access to new messaging
capabilities such as real-time transactions for mobile payment applications,
subscriber location, priority delivery and dialogue management, as well as
central control over all messages in the core messaging architecture.
"For mobile operators, text messaging is still the only truly successful
data service, with traffic volumes increasing year on year. It is, therefore,
vital that operators continue to leverage messaging by differentiating the SMS
services they offer and exploiting their existing text messaging channel. With
this in mind, Acision developed Acision Text Suite as an open service
architecture which enables operators to easily expand their SMS business to
parties who want to leverage the reach of SMS for the benefit of their
businesses," continues van Zanen.
Today, Acision enables over 300 operators worldwide to run a successful
text messaging business and supports the generation of over 50 per cent of all
text messaging revenues. Acision expects that today's mobile messaging
revenues are just the tip of a much larger iceberg and predicts that mobile
messaging revenues have the potential to double from $84 billion to $165
billion by 2011.
Notes to Editors
Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally. For
more information, visit Acision at http://www.acision.com
For further information:
For further information: Press Contacts: Jennifer Ballard, Acision, Tel:
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