Academy Award(R)-Winning Actress Hilary Swank Named 2009 Ambassador For Iams Home 4 The Holidays Pet Adoption Campaign

    Swank and 3,500 Adoption Organizations on a Mission to Help 1.5 Million
    Pets Find Homes

    TORONTO, Sept. 2 /CNW/ - After 10 years of successfully helping millions
of orphaned pets find homes, Iams Home 4 the Holidays (IH4TH) today announced
that two-time Academy Award-winning actress Hilary Swank will serve as the
drive's 2009 North American ambassador. Swank will share her personal
experience with adoption and rescue in an effort to help educate others about
how they can make a positive impact on the lives of homeless pets. Along with
founding partner Helen Woodward Animal Center and nearly 3,500 participating
animal organizations from around the world, the program has set a goal to help
1.5 million pets across North American find homes. On October 1, the program
will kick-off in Canada in partnership with the Canadian Federation of Humane
Societies (CFHS), Swiffer and Febreze and will run until January 4, 2010.
    "I'm so proud to be working with Iams Home 4 the Holidays to help raise
awareness about the importance of pet adoption," said Hilary Swank, pet parent
and 2009 Iams Home 4 the Holidays Ambassador. "Last year, the program's
adoption goal was to get 1 million pets adopted in just three months, but this
year the goal is even bigger - we're on a mission to find loving homes for 1.5
million orphaned pets between October 1st and January 4th."
    Swank has adopted many pets throughout her life, including her two dogs
Karoo and Rumi. She rescued Karoo from the side of a road while filming in
South Africa a few years ago and adopted Rumi last fall from a participating
IH4TH shelter in Los Angeles.
    "Now more than ever orphaned animals need our help and who better to give
them a voice than Hilary?" said Mike Arms, founder of Iams Home 4 the Holidays
and president of Helen Woodward Animal Center. "Along with Hilary and her
inspiration, our 3,500 animal organizations are working to shine a big
spotlight on the need to help the millions of homeless pets in North America,
and are committed to helping raise awareness about the importance of pet
    "Hilary's genuine passion and love for animals combined with her pet
adoption experience makes her a tremendous ambassador for Iams Home 4 the
Holidays," said Dan Rajczak, vice president and general manager, P&G Pet Care
in North America. "We're confident that with the support of an advocate like
Hilary, we'll be able to achieve or even exceed our pet adoption goal again
this year and help 1.5 million pets find loving homes."
    Iams Home 4 the Holidays is dedicated to helping homeless pets. The North
American program has placed more than 3 million animals in homes since 1999,
and in 2008, the adoption drive found homes for 1,202,718 pets. The 2009
program officially kicks-off on October 1, but in the meantime, there are
still millions of homeless animals that need help. To learn more about how to
make a difference in the life of an orphaned pet, including finding
participating shelters, volunteering and making a donation to support animal
organizations and pets awaiting new homes, visit

    About Iams Home 4 the Holidays (IH4TH)
    As one of the most successful pet adoption programs in the world, IH4TH
partners thousands of animal organizations dedicated to finding forever homes
for orphaned pets. Founded by Helen Woodward Animal Center and supported by
Iams, IH4TH began in 1999 with just 14 participating animal shelters in San
Diego County. Since it began 11 years ago, IH4TH - along with nearly 3,500 pet
adoption centers - has helped more than 3,278,143 families experience the joy
of pet adoption, including 1.2 million pet adoptions this past year alone. For
more information, please visit

    About Helen Woodward Animal Center
    Helen Woodward Animal Center is a private, non-profit organization where
"people help animals and animals help people." Founded in 1972 in Rancho Santa
Fe, Calif., the Center provides services for more than 57,000 people and
thousands of animals annually. Helen Woodward Animal Center is also the
creator of the international Home 4 the Holidays pet adoption drive and the
Animal Center Education Services program, teaching the business of saving
lives to animal welfare leaders from around the world.

    About the Canadian Federation of Humane Societies
    Since 1957, the Canadian Federation of Humane Societies (CFHS) has been
working to improve conditions for animals across the country. With more member
societies across Canada committed to preventing the cruelty and suffering of
animals, CFHS is the national voice on animal issues for Canadians coast to
coast. It uses this voice to liaise with government, the public, industry, the
scientific community, educators, and the media nationally to end animal
suffering. By working collaboratively with all industry stakeholders, CFHS is
making positive change and improving animal welfare.

    About P&G Pet Care
    For more than 60 years, P&G Pet Care (NYSE:  PG), the maker of Iams and
Eukanuba, has enhanced the well-being of dogs and cats by providing
world-class quality foods and pet-care products. To learn more about
Eukanuba(R) and Iams(R) Dog & Cat Foods or general pet care and nutrition
information, call the Iams Consumer Care Center at (800) 446-3075. You can
also visit us on the Web at or

    About Procter & Gamble
    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),
Gillette(R), and Braun(R). The P&G community consists of 138,000 employees
working in over 80 countries worldwide. Please visit for the latest
news and in-depth information about P&G and its brands.

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contact: Ana Aujla, Optimum PR - (416) 934-8425, OR
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