ABC Launches Flyer Distribution Verification Service

    CanWest MediaWorks Commits 10 Daily Newspapers

    TORONTO, March 21 /CNW/ -- The Audit Bureau of Circulations (ABC)
announced today the launch of its Flyer Distribution Verification Service
(FDVS) in Canada and the enrollment of 10 CanWest MediaWorks newspapers in the
service: Calgary Herald, Edmonton Journal, The Gazette (Montreal, Quebec),
Ottawa Citizen, Leader-Post (Regina, Saskatchewan), The Star Phoenix
(Saskatoon, Saskatchewan), The Province (Vancouver, British Columbia), The
Vancouver Sun, Times-Colonist (Victoria, British Columbia) and The Windsor
    "The enrollment of our 10 metro daily newspapers in ABC's Flyer
Distribution Verification Service is a good business decision," said Dennis
Skulsky, president, CanWest MediaWorks Publications Inc. "At CanWest
MediaWorks, we are confident that our insert practices are of the highest
caliber, but we also recognize that the independent third-party verification
ABC will provide is invaluable to our advertisers and to our business."
    "When buyers develop a flyer distribution advertising plan, they count on
each flyer reaching its audience," commented Bruce Claassen, CEO, Genesis
Media Inc. "ABC's new FDVS audit provides assurance to advertisers that their
flyer plans will be carried out and delivered as intended."
    "FDVS is a remarkable example of newspaper publishers and buyers coming
together to evaluate the needs of the Canadian marketplace," said ABC's Robert
White, senior vice president, Canada. "Representatives from more than 100
media buying and publishing companies worked together and provided
constructive input through the Canadian Newspaper Advisory Committee and
Canadian Print Advertising Buyers Committee to develop this new service."
    FDVS was designed to meet the unique needs of Canada's flyer distribution
market. Conducted during a newspaper's annual circulation audit, the
qualitative FDVS audit evaluates the flyer insert process for compliance with
10 key points, including reviews of insert-receiving procedures, security
policy and practice prior to insert, quality control during insertion and
timely and accurate quantity information for advertisers.  The results of the
audit are published online in ABC's electronic database. A prototype of the
report is available on ABC's Web site at

    With more than 4,000 members in North America, ABC is a forum of the
world's leading magazine and newspaper publishers, advertisers and advertising
agencies. The organization provides credible, verified information essential
to the media buying and selling process. ABC maintains the world's foremost
electronic database of audited-circulation information and a growing array of
verified readership, subscriber demographics and online activity data. To
learn more, visit

For further information:

For further information: Kammi Altig of ABC, +1-847-879-8232, or Web Site:

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