Abbey Strengthens Pricing Practices and Processes With Nomis Solutions

    Nomis Price Optimizer to Serve as the Bank's Comprehensive Customer-
    Centric Pricing Solution for Unsecured Loans

    LONDON and SAN BRUNO, Calif., Sept. 25 /CNW/ -- Nomis Solutions, the
leader in Profit-based Pricing for banking and finance, today announced that
Abbey, has adopted the Nomis Price Optimizer(TM) for Personal Lending. The
sixth largest bank in the United Kingdom embarked on this initiative to
support its strategic vision to better serve customers through a better
understanding of their needs and using this insight to make more informed
decisions in its unsecured loans business.
    The benefits of using this more advanced, rigorous and customer-centric
approach to pricing includes the ability to acquire and retain more customers.
Abbey's team will access the award-winning Nomis Price Optimizer(TM) in a
reliable, secure and high performance hosted environment.  They will also gain
the dedication and expertise of Nomis Solutions' team who manage the hosting,
configuration, maintenance and administration of the solution.
    "While many banks talk about becoming more customer-centric, Abbey is
clearly a customer-driven organization by adopting initiatives and
technologies that will enable them to get closer to their customers," said
Lawrence Whittle, managing director and vice president international at Nomis
Solutions.  "We are excited to help the Consumer Finance team take their
business to the next level of performance and build a set of best practices
and success criteria that can be applied throughout the rest of the
    About Nomis Solutions
    Nomis Solutions is the recognized leader in Profit-based Pricing for
banking and finance.  Powered by price optimization technology, Profit-based
Pricing is an innovative approach that enables executives to strategically use
pricing to achieve improved financial results, gain insight into customer
preferences, and support compliance.  The award-winning Nomis Price
Optimizer(TM) Suite is a set of business solutions that combines pricing
analytics, optimization, and execution into a comprehensive pricing strategy
and process.
    The suite includes specific solutions for auto finance, home equity
lending, personal lending, mortgage, and deposits.  Each solution delivers
quick time-to-benefit, increases profits and market share by 10-20%, and
provides valuable insights about how customer preferences impact product and
portfolio performance, within a strong compliance framework.  Select customers
include Abbey, AmeriCredit, Ford Motor Credit Company, GE Consumer Finance,
HBOS plc, and WaMu.  Headquartered in San Bruno, CA, Nomis Solutions has
offices in Charlotte, NC, and London, United Kingdom. Visit or contact us at or 650-588-
    Nomis Solutions and the Nomis Price Optimizer Suite are trademarks or
registered trademarks of Nomis Solutions, in the United States and in other
countries. Other product and company names herein may be the trademarks of
their respective owners.

    Available Topic Expert(s): For information on the listed expert(s), click
appropriate link. Dr. Robert Phillips

For further information:

For further information: Bill Cox, Experience Communications, 
+1-208-381-0001, or, or Jakki Geiger, Director of 
Marketing at Nomis Solutions, +1-650-588-9800 x 221, Web Site:

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