AAA Alarms Signs Five Year Contract with Loblaws Inc.

    Stock Symbol: MBT

    WINNIPEG, Sept. 3 /CNW/ - AAA Alarm Systems Ltd. ("AAA Alarms"), a
wholly-owned subsidiary of Manitoba Telecom Services, is pleased to announce
it has signed a five year alarm monitoring contract with Loblaws Inc.
("Loblaws") for all of its corporate stores across Canada. Certain franchise
stores may, at their option, also receive monitoring under the terms of the
    Loblaws is Canada's largest food distributor and a leading provider of
drugstore, general merchandise, and financial products and services. Through
its various operating banners, Loblaws is committed to providing Canadians
with a one-stop destination in meeting their food and household needs. It has
over 1,200 locations across the country operating under regional banners like
Loblaws, Loblaw Great Food, Zehrs, Fortinos, Real Canadian Superstore, Loblaw
Superstore, Valu-Mart, Your Independent Grocer, Atlantic Superstore, Maxi,
Maxi & Cie, No Frills, Provigo, Extra Foods and many more.
    "AAA Alarms has been monitoring most of Loblaw's retail banner locations
in Manitoba and Alberta for some time, so we are thrilled to be awarded a
contract to provide security to its locations across Canada," said Randy
Williams, General Manager, AAA Alarms. "We look forward to continuing to
expand on our already strong relationship with Loblaws to ensure it meets the
everyday household demands of its Canadian consumers."
    AAA Alarms prides itself on delivering customized security solutions to
meet the needs of its individual and business customers. AAA Alarms manages
and maintains its own monitoring centre ensuring it serves its customers with
consistently high standards. With this agreement, AAA Alarms has made a
commitment to hire additional operators to support Loblaw's French speaking
locations and other AAA Alarms' francophone customers.
    For more information on AAA Alarms business security solutions, visit
    For more information on Loblaw Companies Limited, visit

    About MTS Allstream

    As one of Canada's leading national communication solutions companies,
MTS Allstream provides innovative communications for the way Canadians want to
live and work today. The Company has more than 100 years of experience, with
6,000 employees across Canada dedicated to a mission of delivering true value
as seen through the eyes of our customers. In 2008, MTS Allstream had nearly
two million total customer connections spanning business customers across
Canada and residential consumers throughout the province of Manitoba. The
Company's extensive national broadband and fibre optic network spans almost
30,000 kilometres. MTS Allstream is a proud sponsor of Cindy Klassen, 2006
World Champion and Canada's greatest Olympian, and a proud contributor to the
Canadian Museum for Human Rights. Manitoba Telecom Services Inc.'s common
shares are listed on The Toronto Stock Exchange (trading symbol: MBT).
Customers, stakeholders and investors who want to learn more about MTS
Allstream services, markets, community commitments and record of creating
shareholder value are encouraged to visit:

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice Financial(R) services and offers the PC(R) Points loyalty

For further information:

For further information: Media: Jill Gibson, Corporate Communications
MTS Allstream, (204) 958-3392,; David
Primorac, Senior Director, Public Relations, Loblaw Companies Limited,

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