A Positive Twist on "Having the Blues" and "Seeing Red" for Canadians Looking for Beautiful Skin

    Portable light care device bringing the dermatologist to you

    TORONTO, Oct. 1 /CNW/ - Blue about your acne? Seeing red over your fine
lines and wrinkles? Not anymore! Today these colours evoke feelings of joy
with the launch of the Tanda(TM) Skincare System, a portable device using blue
and red light therapy to treat and prevent acne, reduce the signs of aging and
enhance skin's feel and appearance.
    Canadian company Pharos Life has designed a safe, effective and portable
tool using phototherapy to treat two common skin conditions: acne and fine
lines/wrinkles. For the first time, clinical levels of blue and red light can
be administered at home, on the road, at work or even while studying.
    "Light therapies have been scientifically proven to aid in the prevention
and treatment of acne, as well as for the improvement and rejuvenation of the
skin's appearance," says Dan Thompson, esthetician and skincare consultant for
top beauty brands including Gucci, Yves Saint Laurent and Lancôme. "While
light therapy has been used in medical clinics and spas for more than 35 years
and is a trusted method of achieving and maintaining beautiful skin, the
concept of a portable light therapy device is truly innovative."
    A complete skincare system, Tanda includes two changeable heads to target
the specific condition - Tanda Clear(TM) (blue light) for treatment and
prevention of acne and Tanda Regenerate(TM) (red light) for skin rejuvenation
and to diminish fine lines and wrinkles. Powered by LiteCare(R) Technology,
this method of skincare is based on using light (photons) to stimulate skin
cells, increasing skin rejuvenation and safely destroying acne-causing
    "Tanda's skincare system has demonstrated impressive results both on mild
to moderate acne and on the overall appearance of the skin," says Thompson.
"Tanda works not only to repair lesions but helps skin to appear healthy and
rejuvenated. While the blue light works to treat acne and prevent future
outbreaks, the red light works to stimulate collagen production, promoting a
more youthful looking skin."
    "Problem skin" can present itself in a myriad of ways, one of the most
common of which is acne vulgaris, literally "common acne,"(i) often
embarrassing and emotionally stressful, especially for adults(ii). Acne
affects approximately 80 per cent of people between the ages of 11 and
30(iii), but is not limited to this age group: 54 per cent of adult women and
40 per cent of men have acne, and most have been battling it since their
adolescent years(iv).
    Tanda Clear is a safe, non-invasive 414nM blue LED treatment that is
scientifically proven to kill the P.acnes bacteria that causes mild to
moderate acne. Used as part of a daily skincare routine, Tanda Clear will help
treat existing blemishes as well as prevent future outbreaks. Studies have
shown that after just six minutes of treatment with the Tanda Clear light
source there was an 85 per cent decrease in acne-causing bacteria(vi).
    In addition to acne, fine lines and wrinkles become a concern as we age.
Trusted in skincare clinics worldwide, red light therapy works to slow down
the creation of enzymes that break down to cause fine lines and wrinkles.
Tanda Regenerate is a clinically proven, 660 nm red LED treatment that has
been shown to accelerate the skin's natural healing process(v) as well as
stimulates the production of collagen for skin rejuvenation(vi).
    The Tanda treatment heads have a unique triangular-shaped design to
easily and effectively apply treatments to the entire face. The large
treatment heads allow for more surface area coverage and the convenience of
fewer treatment applications. The Tanda Skincare System is available online at
www.tanda.com and is priced at $295.00.

    About Pharos Life
    Pharos Life Corporation is a Canadian company committed to providing
innovative photonic solutions that improve people's well being and quality of
life. Its goal is to advance the science of phototherapy to meet the need for
affordable at-home, non-invasive light therapies for natural, effective
skincare and tissue repair. Under the Tanda Skincare System banner, Pharos
Life Corporation offers the only handheld, clinically proven phototherapy
device licensed by Health Canada for use in the home. Pharos Life is ISO
13485:2003 certified. Known for its expertise in light technology, Pharos Life
Corporation maintains a dedicated scientific advisory board comprised of
leading dermatologists, scientists and healthcare professionals.

    (i)    http://www.acne-skin-care-guide.com/types-of-acne.html
    (ii)   http://archderm.ama-assn.org/cgi/content/abstract/134/4/454
    (iii)  http://www.niams.nih.gov/hi/topics/acne/acne.htmNo.acne_a
    (v)    Whelan HT, Buchmann EV, Whelan NT et al. NASA Light Emitting
           Diodes Applications from Deep Space to Deep Sea. American
           Institute of Physics. Space Technology and Applications
           International Forum -2001.
    (vi)   Weiss RA, Mc Danie DH, Gernomus RG, Weiss MA. Clinical trial of a
           novel non-thermal LED array for reversal of photoaging. Clinical
           histologic and surface profilometric results. Lasers Surg Med

For further information:

For further information: Andrea Herman, Cohn & Wolfe, (416) 815-9100
ext. 260, andrea_herman@ca.cohnwolfe.com; Susan Chong, Public Relations,
Pharos Life Corp., (416) 561-8311, susan.chong@pharoslife.com

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