A New Star Rises for Hyundai - Guillaume Lemay-Thivierge

    A Partnership of Youth and Dynamism

    MONTREAL, March 27 /CNW/ - On Thursday, March 27, Hyundai Auto Canada
Corp. will launch a brand new television advertising campaign featuring the
company's new Quebec spokesperson, popular actor Guillaume Lemay-Thivierge.
The campaign notably includes three 30-second television advertisements to be
broadcast on major networks throughout Quebec.
    The selection of Guillaume as Quebec spokesperson for Hyundai could not
be more fitting, given the similarities between the young actor's dynamic
personality and the equally exciting profile of Hyundai, which offers a wide
range of high-quality, versatile vehicles that reflect the tastes of Quebec
consumers. More specifically, the theme of the campaign will focus on Hyundai
owners, whose vehicles are so well equipped and so ideally suited to their
needs that, like Guillaume, they've become very difficult to impress.
    Although just 33, Guillaume has already carved his niche among Quebecers,
having burst on the arts scene in the 1980s with major roles in both film and
television. Today, his long list of achievements speaks volumes about his
exceptional talent, as do his many awards and nominations.
    Guillaume's most recent film successes include Nitro and 3 p'tits
cochons, which garnered him Jutra and Genie nominations for his outstanding
performances. Away from the cameras, he is just as prolific, with interests
that range from parachuting and rock climbing to wakeboarding, snowboarding
and waterskiing. He even has his pilot's license. In short, it takes a lot to
impress Guillaume Lemay-Thivierge...which is why he agreed to become the
Quebec spokesperson for Hyundai.
    The range of award winning Hyundai vehicles includes the spirited
sub-compact Accent in a 3-door hatchback and 4-door sedan version, the
versatile compact Elantra sedan, the sporty Tiburon sport coupe, the spacious
Sonata sedan, the luxurious Azera sedan, the roomy Entourage van, and the
Tucson, Santa Fe and Veracruz sport utility vehicles.

    Hyundai Auto Canada Corp.

    Hyundai Auto Canada Corp., a subsidiary of Hyundai Motor Company of Korea
established in 1983 and headquartered in Markham, Ontario, is celebrating its
25th anniversary in Canada. Hyundai vehicles are distributed throughout Canada
by Hyundai Auto Canada and are sold and serviced through more than 165
dealerships nationwide.

    To coordinate an interview with Guillaume Lemay-Thivierge or to preview
    one of the new Hyundai ads, please contact:
    François Dery: 514-943-3000 or fdery@tequila.ca

    To speak to someone at Hyundai regarding this ad campaign or for more
    information about Hyundai Auto Canada Corp., please contact:
    Barb Pitblado: 416-559-9640 or bpitblado@hyundaicanada.com

For further information:

For further information: Barb Pitblado, (905) 948-6712,

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