A new initiative against recalcitrant - Educ'alcool continues its figth against drinking games

    MONTREAL, Aug. 31 /CNW Telbec/ - To mark the beginning of the school
year, Educ'alcool is launching a new campaign to eradicate drinking games in
Québec's Cegeps and universities. This is the fourth consecutive year that
Educ'alcool is targeting drinking games, and it is building on the success of
the previous campaigns.
    This year's campaign "Still think drinking games are cool?" really hits
home with its strong imagery. The poster show three young unconscious adults
in disgusting positions and can leave no doubt in one's mind: drinking games
can be deadly.
    The objective is to call out to youth's sense of responsibility. The
campaign targets two groups: the minority, i.e. students who may be tempted to
take part in or encourage drinking games, and the vast majority, i.e. those
students who don't engage in or approve of drinking games, and whom are urged
to take an active stand against them.
    It's true that the campaigns of the last three years have had a
remarkable impact, particularly thanks to the Cegeps' and universities'
cooperation and the participation of student associations across Quebec.

    In fact, a study lead in 69 schools in 2006 gave the following results:

    - 3 schools reported drinking games were organised, one of which was
      interrupted by a police intervention;
    - drinking game participation isn't very high: it usually involves less
      than 10 participants and about 8 spectators;
    - 61 schools out of 69 say they pay very close attention to back to
      school activities;
    - only 20 schools look after activities that are held outside school
    - in 36 schools, student associations have positioned themselves against
      drinking games and have supported the campaign;
    - 30 schools believe Educ'alcool should stop its campaigns against
      drinking games while a little more than 40 schools think exactly the
      opposite and believe it should continue doing so for prevention

    "Even with all those great results, Educ'alcool is not sure that the
practice has been completely eradicated, and that first-year students are not
still likely to be tempted to try it, or to consider drinking games an
unavoidable initiation rite," stated Hubert Sacy, Educ'alcool Director
General. "Educ'alcool feels there is no reason to let down the guard. It must
continue its prevention campaign until the practice is definitely a thing of
the past."
    Hubert Sacy added "the campaigns have had remarkable success on campus,
but we don't know exactly what's going on off campus or in residences. And
finally, it is a known fact there are always some recalcitrant people who are
more difficult to convince and can be reached only with hard-hitting images
and slogans."

    A clear and present danger

    Québec's Cegeps and universities have agreed to support this massive
campaign by displaying posters and handing out a brochure "Drinking games: not
worth dying for" designed to make students aware of the dangers of drinking
    This brochure clearly explains what drinking games are, teaches students
about blood alcohol readings and outlines the risks associated with high
levels of intoxication. Students also learn how to resist peer pressure and
how to act when their peers are planning or participating in drinking games.
Vital information is also provided on what to do in the event of alcohol
    As a complementary educational tool, Educ'alcool created an information
capsule called Rien à gagner, available online at www.educalcool.qc.ca, in the
section "A toi de jouer."

    Combating beliefs and attitudes

    In an article designed for publication in student newspapers, Educ'alcool
takes further steps by calling upon first-year students to stand firm against
peer pressure.

    A little more about drinking games

    The goal of drinking games is to drink as much as possible as quickly as
possible. It may be a contest or challenge organized by a bar, organization,
or association, or just an impromptu event among group of friends in public or
in private. Whatever the case, it is 100% illegal.

For further information:

For further information: Sarah-Emilie Bouchard, HKDP Communications and
public affairs, (514) 395-0375, ext. 229, Cell: (514) 250-7595,
sebouchard@hkdp.qc.ca; Source: Educ'alcool

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