MONTREAL, May 30 /CNW Telbec/ - In the presence of members of government,
the Société de verdissement du Montréal métropolitain (SOVERDI), a
non-for-profit organisation, along with hundreds of residents and TELUS team
members, started digging today in order to create nine new shade islands in
four boroughs of the City: Montreal-North, Mercier-Hochelaga-Maisonneuve,
Ville-Marie and Villeray-Saint-Michel-Parc-Extension.
These planting activities-estimated at $440,000-will be taking place
during the annual TELUS Day of Service. They will help improve the City's
green inventory by adding more than 1,200 plants, including 130 trees and a
great many shrubs and perennials, therefore creating a healthier environment
for these boroughs' communities.
"At TELUS, we give where we live. Today, nearly 1,000 members of our team
in Québec-including employees, retirees and family-join their neighbours and
local organisations in order to actively improve the quality of life in our
communities," said Karen Radford, President of TELUS Québec. "Thanks to the
work of SOVERDI, together we are taking concrete action to better the health
and wellbeing of Montreal neighbourhoods."
It is in the heart of Montreal-North that the team kicked off the green
activities by planting more than 250 trees, shrubs and perennials on the
Sainte-Gertrude block-a block with two schools, a small park and a church.
"Last autumn, SOVERDI promised to green Montreal-North. We are delivering
on that promise here today with the Sainte-Gertrude school, borough and
parish. And this is only the beginning. In order to fight against the heat
island effect and make Montreal a true green city of the XXI century, we will
create dozens of green spaces in at least 10 of our boroughs over the next few
years," said Pierre Ouellet, President of SOVERDI.
By the end of 2009, over 30 green spaces will be created throughout the
City with the help of more than 30 partners, bringing the total number to 45
during over three years. SOVERDI will be very active, particularly in
Montreal-North, and will help green the balconies of Pascal Street with the
support of the Fourchettes de l'Espoir organisation. To do so, it will offer
residents bins in which they can grow vegetables, and will transform some
backyards into gardens. In collaboration with SHAPEM and Paroles d'exclus, it
will also transform the Pelletier block into fresh oasis.
As an active partner in these development projects, the borough's Mayor,
Mr. Marcel Parent made the following statement: "Montreal-North is very happy
with these new sites designed with the help of its own residents and developed
for their benefit. I can only hope for one thing: that other similar projects
will take place in this borough, and will offer our youth jobs and career
In attendance at the Sainte-Gertrude block event, the Minister of
Sustainable Development, Environment and Parks and Member for Bourassa-Sauvé,
Mrs. Line Beauchamp, was delighted by the fact that the quality of life of
Montreal residents will be greatly improved by the planting of a large
quantity of trees in the City. "I believe that this major improvement brought
to Montreal-North through these projects will bring a sense of pride and trust
in our community's future. The Government of Québec is happy to partake in
this project through the Ministry of Education's contribution to the greening
of Sainte-Gertrude school".
In 2006, SOVERDI created this green space program with the support of its
major partner, TELUS. Through this program, residential street blocks are
being garnished with large quantities of trees, green alleys and green
backyards, therefore cooling the temperature in summertime and improving its
residents' quality of life by creating safe playgrounds for kids that will
foster physical activity.
In the last three years, this collaboration allowed the planting of 6,550
trees, 9,800 shrubs and 1,000 vines and climbing plants that will leave a
green footprint on more than 60 sites in the City.
The Société de verdissement du Montréal métropolitain (SOVERDI), a
non-for-profit organisation created in 1992 within the context of the Canadian
Government's Green plan, mobilizes firms, communities, institutions and the
scientific community to take appropriate green initiatives in which water, air
and soil are taken into account. Its activities are aimed at all areas of
Montreal where heat islands are present, and fall within the scope of a
rejuvenation, preservation and development approach for the urban forest. For
more information about SOVERDI, please visit www.soverdi.org.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $9.7 billion of annual revenue and 11.6 million
customer connections including 6.2 million wireless subscribers, 4.2 million
wireline network access lines, and 1.2 million Internet subscribers. Led since
2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of
communications products and services including data, Internet protocol (IP),
voice, entertainment and video. In support of our philosophy to give where we
live, TELUS, our team members and retirees have contributed $137 million to
charitable and not-for-profit organizations and volunteered more than 2.6
million hours of service to local communities since 2000. Nine TELUS Community
Boards across Canada lead our local philanthropic initiatives. For more
information about TELUS, please visit telus.com.
For further information:
For further information: Patricia Archambault, Diane Jeannotte
Communications, (514) 251-1044, Mobile phone: (514) 710-1044; Stacey Masson,
Media Relations, TELUS Mobile phone: (514) 977-8766