Pitney Bowes launches its dmworks.ca online tool - direct marketing
from your desktop to your target's mailbox
TORONTO, Sept. 29 /CNW/ - For millions of Canadians, this country's new
National Do Not Call List (DNCL) represents long-awaited relief from decades
of annoying, intrusive telemarketing calls. The Do Not Call List, which
launches today, is Canada's version of a similar initiative that was
introduced 5 years ago in the United States. There, nearly 60 million people
registered within the first few months, and more than 145 million people have
registered so far. Organizers are expecting the same enthusiastic response
here in Canada.
To gauge the reaction of Canadians to the new List, a Harris/Decima
survey has been conducted on behalf of Pitney Bowes Canada. The study, which
polled approximately 1,015 small business owners - with a separate poll of
1,000 Canadian adults - found that 72% of Canadians surveyed intend to sign on
to the DNCL. 61% of small businesses were unaware that they could be fined up
to $15,000 per violation under the new DNCL policy, including 47% of those
currently using telemarketing.
Businesses that previously used telemarketing are now faced with finding
new ways to attract customers, and the Harris/Decima survey clearly indicates
that they should be promoting by mail. According to the study, 49% of
Canadians prefer to receive mail from companies they are currently doing
business with, and 52% prefer to have their first-time business solicited
through the mail.
Pitney Bowes sees this as a tremendous opportunity for businesses to
discover direct mail as an impactful promotional medium. To help small and
medium size companies use the mail more effectively, Pitney Bowes has launched
dmworks.ca, a one-stop, do-it-yourself online direct marketing tool that makes
it simple for small and medium size businesses to create and send professional
direct mail right at their desktops. Mail enables businesses to be descriptive
in their product or service offering and provide details on the promotional
offer. For the recipient, mail is convenient, non-intrusive and allows them to
read it on their own time.
Deepak Chopra, President of Pitney Bowes Canada and Latin America, says
that dmworks.ca puts the ability to create direct mail campaigns into the
hands of every business person, and makes direct mail an even more powerful
and cost-effective alternative to telemarketing. "Direct mail is an
inexpensive way to deliver messages quickly and compellingly, while tightly
targeting existing and prospective customers. The dmworks.ca tool provides
over a thousand easy-to-use templates, access to millions of images, mailing
lists, templates for personalised web landing pages and e-mail campaigns, and
even tracking and reporting capabilities. It's the ideal way for any business
to use the power of the mail."
According to The Direct Marketing Association (DMA), every $1 spent on
direct mail advertising brings in $11 in sales - more than twice the return
generated with any other medium. Pitney Bowes dmworks.ca tool provides every
business in Canada with a cost effective way to enhance their brand and grow
their business through the mail. Pitney Bowes even provides financing to
assist business owners with cash flow - mail now and pay later.
Other key findings of the Harris/Decima survey:
- 66% of small businesses that currently market by phone say they
would be likely to use direct mail if they could no longer use
telemarketing to acquire new customers.
- While 73% of businesses are aware of the DNCL, 61% did not know they
could be fined up to $15,000 per violation of the new policy,
including 47% of those currently using telemarketing.
- Most Canadians consider mail delivered by Canada Post to be more
private and secure than communications from the internet (84 percent
and 9 percent respectively).
Other highlights from the study:
- 26% of Canadians would be more likely to read unsolicited
communications if it was personalised.
- Canadians aged 18 to 24 are least likely to register for the Do Not
About the study
These are the findings of a Harris/Decima poll conducted on behalf of
Pitney Bowes Canada. Data collection for the small business portion of the
National Do Not Call List study was done online using the Harris/Decima
proprietary online panel, eVox. A total of 1,015 small business owners and
employees (businesses employing 100 people or less) were surveyed from
September 5th, 2008 to September 19th, 2008.
This was a standard panel survey among a random sample of small business
owners and employees who are Harris/Decima Canadian panel members. In a
fashion similar to a telephone study, email addresses from the panel were
pulled at random. When contacted, participants had no prior knowledge of the
subject matter of the study. Harris/Decima controls access to the study
through passwords to ensure that respondents can participate only once.
For the general population study, Harris/Decima interviewed 1,000
Canadians through teleVox, the company's national telephone omnibus survey.
These data were gathered between September 4th and September 7th, 2008. A
sample of the same size has a margin of error of +/-3.1%, 19 times out of 20.
About Canada's National Do Not Call List (DNCL)
The National Do Not Call List, which will be operated by Bell Canada,
will stop most telemarketers from making unwanted phone calls to households
and cellular phones. The aim of the List is to increase privacy, combat fraud,
and crack down on unauthorized calling by telemarketers.
About Pitney Bowes
Pitney Bowes provides the world's most comprehensive suite of mailstream
software, hardware, services and solutions to help manage the flow of
documents, letter and packages into, within, and out of organizations of all
Pitney Bowes, with $6.3 billion in annual revenue, takes an all-inclusive
view of its customers' operations, helping organizations enjoy the competitive
advantages that come from an optimized mailstream. The company's 88 years of
technological leadership have produced many mailstream innovations, and it is
consistently on the Intellectual Property Owners Association's list of top
U.S. patent holders. With more than 36,000 employees worldwide, Pitney Bowes
serves over two million businesses through direct and dealer operations.
Pitney Bowes of Canada Ltd. has a direct sales and service force of
approximately 800 professionals located in offices throughout the country. The
head office for its operations in Canada is located in Mississauga, Ontario.
For additional information on the company, its products and solutions, visit
www.pitneybowes.ca. For further details about the PBDoesMore campaign please
visit www.pbdoesmore.ca. And to learn more about Pitney Bowes' new
do-it-yourself online direct marketing tool please visit dmworks.ca.
For further information:
For further information: Leslie Taschner, Hill & Knowlton for Pitney
Bowes Canada, (416) 413-1218, firstname.lastname@example.org