A Grouchy, Green Waste Reduction Week

    - Oscar the Grouch Officially Launches the Campaign in Ontario -

    TORONTO, Oct. 20 /CNW/ - Ontario will officially kick off Waste Reduction
Week in Canada today with a launch event in Toronto including Sesame Street's
beloved Oscar the Grouch. One thousand elementary school children from across
the province will be treated to a magic show featuring Oscar and Philip &
Henry Magicians. In attendance to help promote the weeklong campaign will be
the Honourable John Gerretsen, Ontario's Minister of the Environment and the
Honourable Kathleen Wynne, Ontario's Minister of Education. CTV's Ken Shaw
will also be on hand to lend his support to this worthy cause.
    This year, Waste Reduction Week partnered with Sesame Street's Oscar the
Grouch to promote its 'waste-free' goals and appeal to children and adults
alike through a media campaign. Oscar has been hitting the airwaves across the
country through public service announcements and television and radio
appearances to get Canadians thinking about doing their part to reduce waste.
    "Waste Reduction Week 2008 will be like no other," said Jo-Anne
St.Godard, Executive Director of the Recycling Council of Ontario. "We have
more participants, activities and celebrations than ever before. Plus, if
Oscar the Grouch, lover of garbage, can participate in this week and reduce
his waste, we know anyone can and should."
    "Ontarians are making progress on reducing waste thanks to the efforts of
groups like the Recycling Council of Ontario," said Environment Minister John
Gerretsen. "To continue that progress we need to find new and innovative ways
to reduce, reuse and recycle."
    This year's launch event will focus on Ontario's youth, the environmental
protectors of our future. Engaging children at an early age with waste
reduction awareness and practices is an effective means to establish a culture
of reduced consumption and waste reduction. Waste reduction initiatives
delivered and supported through schools provide a credible and efficient means
to reach young people, who will in turn deliver the waste reduction messages
and activities to family members.
    "If we teach kids to respect and protect the environment, they will pass
on this knowledge and ensure a greener future for everyone," said Education
Minister Kathleen Wynne.
    Waste Reduction Week in Canada, running from October 19-25, 2008,
encourages individuals to make a difference by better managing their
consumption and reducing the waste they generate.
    There are two other events scheduled by the RCO to commemorate Waste
Reduction Week in Ontario. The first is the 2008 Ontario Waste Minimization
Awards Gala held at The Old Mill Inn on October 21. Minister Gerretsen will be
in attendance to help congratulate the finalists who will receive recognition
for their achievements in waste diversion.
    In addition, the largest ever screening of filmmaker Andrew Nisker's
acclaimed documentary Garbage: The Revolution Starts at Home will take place
at Silvercity Yonge and Eglinton on October 22 between 10:00 a.m. and 12:00
p.m. This event is sponsored by the Recycling Council of Ontario and Tim
    Canada's 8th annual Waste Reduction Week is developed and run by a
coalition of waste reduction and conservation organizations from across the
country. The program urges everyone to do their part by reducing, reusing and
recycling in every aspect of their lives - at home, school and work.
    For more information on Waste Reduction Week in Canada visit
www.wrwcanada.com and for details on RCO's events, please visit www.rco.on.ca.

    About The Recycling Council of Ontario:

    The Recycling Council of Ontario (RCO) is a not-for-profit,
membership-based organization committed to minimizing society's impact on the
environment by eliminating waste. RCO's mission is to inform and educate all
members of society about the avoidance of waste, efficient use of resources,
and the benefits and/or consequences of these activities. Since its inception
in 1978, RCO has actively assisted municipalities, corporations, other
organizations and individuals in reducing waste.

For further information:

For further information: Stephanie Nadalin, Optimum Public Relations,
(416) 306-6561, stephanie.nadalin@cosette.com; Josie Haynes, Optimum Public
Relations, (416) 934-8012, josie.haynes@cossette.com

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