A Fresh Perspective on Insurance - Rogers Insurance launches a new brand that focuses on old strengths.

    CALGARY, April 30 /CNW/ - After 33 years in the insurance industry,
Rogers Insurance, one of the largest independent brokerages in Canada, has
launched a new brand. The new look and feel of Rogers captures their unique
focus on people - the way they treat their customers, employees, insurers and
community and their commitment to building lasting relationships. This outlook
has been a key element of the company's success and is now being brought to
the forefront of their business.
    Though the name hasn't changed, the way it is displayed couldn't be more
different. Rogers' new logo is the handwriting of the company's founder Peter
Rogers. "Utilizing our founder's signature pays tribute to the successes of
our past while emphasizing our focus on building personal relationships with
everyone we do business with," says company president Lee Rogers.
    The personal nature of the logo compliments Rogers' new tagline, 'A human
approach to insurance'. This simple statement encapsulates Rogers' emphasis on
putting people first. "Understanding people's needs, dreams and goals is what
separates us from our competition and what makes Rogers Insurance a great
place to work and do business," explains Rogers.
    In combination with the logo and tagline, Rogers' modern black and white
colour scheme is ushering in a new era for the company and establishing it as
a major player in the industry. This new brand embodies the ideas and focus of
Rogers' employees and will come to define their unique perspective on the
insurance industry.

    Employee owned, Rogers Insurance Ltd. is one of Canada's leading
independent insurance brokerages. A focus on long-term relationships has made
them the brokerage of choice for businesses and individuals across the

For further information:

For further information: Lee Rogers, President at (403) 296-2471 or
Bruce Rabik, C.O.O. at (403) 296-2484

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