Tourism Partners with Local Business to Unveil Social Media Hub to
Showcase what City Looks Like on Its Best Day
VANCOUVER, June 20, 2011 /CNW/ - The remarkable effort of Vancouverites
to show the world that the raucous actions of a select few by no means
defines the city they love has garnered widespread attention, both
locally and abroad.
Now, with the aid of a sophisticated online platform that aggregates
comments, photos, and video content from the far reaches of the
internet, online users can delve into the profound outpouring of
affection for Vancouver that has dominated the social sphere in recent
The site, affectionately named 'This Is Our Vancouver', makes use of the
latest digital technology to pull content into one space that would
ordinarily require days of surfing to unearth. www.thisisourvancouver.com permits even novice users to access the overwhelming content generated
by those who are passionate about Vancouver on a single, intuitive
"In recent days we've seen an outpouring of emotion and love for
Vancouver from our citizens, who spontaneously shared their thoughts on
the temporary plywood storefronts downtown," said Vancouver Mayor
Gregor Robertson. "This opportunity will continue through This Is Our
Vancouver.com, a new site that is supported by 100% donated services
from our community. It provides one more way for everyone to express
their love for our city as we collectively move forward and show the
world what kind of city Vancouver truly is."
Developed by creative agency DDB Canada, in partnership with Tourism
Vancouver, the online platform scours the web for compelling content
from diverse sources such as Facebook, Twitter, Flickr and YouTube.
"Last Wednesday Vancouver was reeling from a blindside," said Tourism
Vancouver President & CEO Rick Antonson. "Today, Vancouver's integrity
shines again. This is a testament to the commitment of this city's
citizens to set things right if they have gone wrong. 'This Is Our
Vancouver.com' is our way of helping the world know that Vancouver's
greatest asset is its people."
In addition to creating a one-stop portal for existing Vancouver
content, thisisourvancouver.com is a user-friendly platform that encourages all Canadians to contribute
their take on what best defines the city.
Says Greg Klassen, the Canadian Tourism Commission's Senior Vice
President, Marketing Strategy, "The mindless destruction we witnessed
last week has been eclipsed by a collective effort of Canadians of all
ages that is truly extraordinary. We applaud the citizens who mobilized
so quickly to remind the world what Canada is really all about."
The ease of making an online contribution paired with the inspiration
that comes from browsing the diverse and heartfelt content of fellow
Canadians puts this new platform in prime position to continue
generating testimonials that will help restore the nation's image.
Lance Saunders, Executive Vice President & Managing Director of DDB
Canada's Vancouver office, said, "As a creative agency, our world is
about harnessing emotion. We mobilize people around sentiments that
hold real meaning for them. Vancouver is our national headquarters;
it's a natural time for us to put our experience into practice for a
vital cause. This is about celebrating Vancouver and restoring its
image to where it deserves to be."
Since the website has gone live, many local businesses and media outlets
have volunteered their services to generate awareness about the new
platform and encourage widespread participation. Project partners The
Vancouver Sun and The Province have generously contributed significant
ad space to promote the site with a view to helping citizens reclaim
their city and shape its future.
SOURCE Tourism Vancouver
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