NETWORK ENTERS GROUNDBREAKING RETAIL PARTNERSHIPS WITH SEARS AND BURGER
KING TO PROMOTE PRIMETIME LINEUP...
POSITIONS FIRST-EVER DOMINATION OF ELECTRONIC PROGRAM GUIDES AND
'GLOBAL MEDIA INNOVATION 2007' DELIVERS POWERFUL MIX OF OUTDOOR, RADIO,
ONLINE AND PRINT INITIATIVES
Info, Creative Samples: ftp://firstname.lastname@example.org
Username: media / password: global
TORONTO, Sept. 4 /CNW/ - Global Television today announced key details
surrounding groundbreaking national marketing initiatives in support of its
critically-acclaimed Fall 2007 primetime schedule.
Commencing today and running through Fall '07, Global's exclusive 'Media
Innovation 2007' rollout is the network's freshest, most aggressive Fall
launch campaign to date.
"Again this Fall, Global is breaking new ground with our marketing
efforts," said Walter Levitt, Senior Vice President of Marketing for CanWest
MediaWorks. "With unique new approaches to ensure our messages hit home with
audiences, this campaign reinforces Global's position as Canada's most
progressive broadcast marketer."
Featuring an unprecedented partnership with two key national retailers -
Sears and Burger King - Global Television's Fall programming will be featured
in over 130 Sears stores across Canada, including The Toronto Eaton Centre.
Each of these outlets in Canada's leading department store chain(*) will be
branded with custom Global signage, floor decals and window displays promoting
key series. Additionally, a Sears-sponsored Global Fall Premiere Guide will be
distributed in all CanWest papers nationally on Sept 14, supported by premium
ad space on sears.ca.
Also front and centre in Global's 'Media Innovation 2007' plan, Burger
King restaurants across Canada will feature a series of tray liners and tent
cards showcasing original program creative.
Leveraging two North American media firsts - geared to reach viewers as
they are making their viewing decisions during premiere week - Global will be
the exclusive advertiser on over 1.3 million interactive program guides in
Shaw, Cogeco and Eastlink cable systems during its launch week. As well,
Global Television has targeted all ad space on Captivate Elevator Networks for
two full afternoons during premiere week across Toronto, Vancouver and
Calgary, generating over 8 million impressions per day.
Capping off the roster of exclusives, Global will also bring powerhouse
brand, SURVIVOR: CHINA into the mix, supporting the Fall lineup with a unique,
engaging national initiative. Details to be revealed next week.
GLOBAL 'MEDIA INNOVATION 2007' EXTRAS:
KEY SERIES APPLICATIONS: This season's in-house creative reflects a wide
range of series premiere tuning - tailored to Global franchises including BACK
TO YOU, CANE, PRISON BREAK, HOUSE, BROTHERS AND SISTERS and HEROES.
OFF-AIR SUPPORT: Commencing today (Sept 4) and running throughout the
Fall, Canada's largest and most-travelled transit system, the Toronto Subway,
will be a focal point of the network's marketing manoeuvre, as Global
Television exclusively takes over the key Yonge/Bloor subway for the second
year running. Similarly, the underground tunnel at Yonge and Eglinton and high
volume Yonge and York expressway tunnels into downtown Toronto will showcase
the all-Global theme.
ONLINE: Premium online promotional offerings include "sneak peeks" of
returning primetime hits, including an exclusive first-look at the new season
of HEROES on globaltv.com - featuring an all-new commentary from series
creator, Tim Kring, produced expressly for Global Television and the series'
loyal Canadian fans.
FOUNDATION MEDIA: Other national off-air applications across Toronto,
Vancouver and Calgary include outdoor posters, interior and exterior bus
advertising, with domination weight print ads, newspaper wraps, radio spots
and online ads for all major series bolstering the major market drive.
All creative and media plans were developed in-house by the Global
Television Marketing department.
(*) Campaign running in all Sears stores, excluding Quebec.
Global Television is owned by CanWest MediaWorks Inc., a wholly-owned
subsidiary of CanWest Global Communications Corp. (CanWest) (TSX: CGS and
CGS.A, www.canwestglobal.com). In addition to owning the Global Television
network, CanWest, an international media company, is Canada's largest
publisher of English language daily newspapers, and also owns, operates and/or
holds substantial interests in conventional television, out-of-home
advertising, specialty cable channels, Web sites and radio networks in Canada,
New Zealand, Australia, Turkey, Indonesia, Singapore, the United Kingdom and
the United States.
For further information:
For further information: Media Contacts: Grace Park, (416) 446-5331,
email@example.com; Dan Kenning, (416) 446-5565, firstname.lastname@example.org