92% of Canadians say they wish they could save more: Now saving is easier

    - TD Canada Trust introduces Simply Save to help customers
    reach their savings goals by paying themselves first -

    TORONTO, June 1 /CNW/ - A little goes a long way. Look after the pennies
and the dollars will look after themselves. Every little bit counts. There is
no shortage of old adages about money, and about the virtues of saving.
Canadians know that saving is important - what they want is an effortless way
to help them put money aside. In fact, eighty-four per cent of Canadians wish
there was an easier way to save their money, according to a recent TD Canada
Trust poll.
    Well now there is. A new, flexible, automatic savings program from TD
Canada Trust called "Simply Save" works with you to reach your savings goals -
whether you're looking to put away some extra money for a vacation or saving
for a rainy day. Simply Save allows you to automatically put a designated
amount into savings every time you make a purchase using your debit card. It's
that easy. Plus, TD Canada Trust will contribute $10 for every $100 you save
in your first year (up to a maximum of $200).
    "What we've been hearing from our customers is that saving is important
to them and something they could use some help with," says Carrie Russell,
Senior Vice President, Core Banking and Payments, TD Canada Trust. "Things are
tight right now for a lot of people. We know it can be hard to save when
you've got a student loan, rent or mortgage payments, bills to pay and other
obligations. We also know how important it is that people put money away for
the future. Simply Save lets you use your debit card the same way you always
do and put a little away for yourself at the same time."


    1.  Sign up for the Simply Save plan by going online to
        www.tdcanadatrust.com/accounts/simplysave or by visiting your branch.
    2.  Select an amount between $0.50 and $5.00 that you'd like to save with
        every debit card purchase or ABM withdrawal.
    3.  Choose the savings account that works for you. The amount you
        selected will be deposited into any TD Canada Trust savings account
        you choose - even a High Interest TFSA Savings Account.
    4.  Save. For a night out, a weekend away - anything you want! For
        example, if you decide to save $2 for every debit card purchase, you
        essentially pay yourself first each time you use your debit card.
        This amount will go into your chosen savings account, building
        towards your goal.


    If you make 25 debit card transactions a month and elect to have $2 move
into your savings account, you're saving $50 each month. And, if you sign up
for Simply Save before July 24, 2009, for every $100 you save in your first
year, TD Canada Trust will help with a $10 bonus, up to $200.
    Whether you choose to save $0.50 or $5 a transaction, check out how your
savings can grow at www.tdcanadatrust.com/accounts/simplysave and use the
online calculator - it's almost as easy as saving.


    We want you AND your friends to save - simply. To introduce the new
Simply Save program, everyday until July 24, 2009, TD Canada Trust is giving
you the chance to win $1 for every friend you have on Facebook - up to $200.
You can find out more about it at www.dollarforeveryfriend.ca, or under the
Simply Save Tab on TD's Money Lounge page www.facebook.com/tdmoneylounge.


    The TD Canada Trust poll examined the savings behaviour of Canadians. The
survey was conducted by Angus Reid Strategies from April 8 to 16, 2009 and the
sample size includes a nationally representative sample of 1,014 men and

    About TD Bank Financial Group

    The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in
North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse
and an investment in TD Ameritrade; U.S. Personal and Commercial Banking
through TD Banknorth and TD Bank, America's Most Convenient Bank; and
Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks
among the world's leading online financial services firms, with more than 5.5
million online customers. TD Bank Financial Group had $575 billion in assets
on April 30, 2009. The Toronto-Dominion Bank trades under the symbol "TD" on
the Toronto and New York Stock Exchanges.

For further information:

For further information: Carolyn Abbass, Anne Locke, Paradigm Public
Relations, (416) 203-2223, cabbass@paradigmpr.ca, alocke@paradigmpr.ca; Erin
Baldwin, TD Bank Financial Group, (416) 308-4061, erin.baldwin@td.com

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