8000 Inc: 2008 Event 50% Sold-Out Four Weeks Ahead of the 2007 Cannonball 8000 Rally

    LONDON, Aug. 20 /CNW/ - 8000 Inc (Pink Sheets - EIGH.pk), owners and
organisers of the Cannonball 8000 European rally today reported that they have
pre-sold more than 50% of the places for the 2008 Cannonball 8000 Rally, four
weeks before the 2007 event even starts!
    To launch the 2007 event, leaving Earl's Court London and travelling to
Zagreb, Croatia, via Brussels and Prague, the Company is closing down one of
London's world famous landmarks. The city's legendary Carnaby Street will be
closed of for an entire day on Thursday 13th September as a select few of the
supercars participating in the event are displayed to national television,
radio and print media ahead of the rally. Along with the media exposure the
event promises to give passers-by a taste of the Cannonball 8000 Rally spirit.
    In the past week, and following the Company's launch onto the Pink
Sheets, (trading as EIGH.pk) the Company has:

    1)  Announced Mario Andretti as Global Ambassador
    2)  Delivered in excess of $1M in revenue from the 2007 event.
    3)  Confirmed net profit of $600,000 from the 2007 event.
    4)  Unveiled plans to quadruple the number of events with new rallies in
        Asia, USA and Australia in the next four years - joining the already
        successful European rally.
    5)  Confirmed that 50% of places for the 2008 event are already pre-sold,
        before the 2007 rally has even been held.

    8000 Inc CEO Conrad Wall:
    "The bohemian atmosphere long associated with Carnaby Street makes it the
perfect venue to launch the 2007 rally. The longevity and impact of the event
is underlined not only by the City of London's willingness to shut down this
famous stretch for us, but also by the fact that we have sold over 50% of the
places on the 2008 event already. We're really looking forward to the 2007
event, and then the further expansion into new territories in the very near

    The Cannonball 8000 rally is a rapidly expanding lifestyle event
(organised by 8000 Inc) that focuses on fast cars and five star luxuries.
Centred on a three-day European rally, 8000 Inc. has reached an annual
turnover in excess of $1.2M in just four years. As the European event
typically sells out six months in advance, Conrad Wall, founder and CEO of the
company and the event, is eyeing global expansion. Running at close to 50%
profit, with retained earnings of over $600,000 per year, Wall is set to take
Asia, Australia and the USA by storm.
    Further brand expansion is scheduled with the launch of Cannonball 8000
TV, a broadband television channel focusing on the high-roller lifestyle,
merchandising, clothing, expansion of the already successful Cannonball 8000
track days and a five year DVD distribution deal with Duke Video, Europe's
largest motorsport DVD distributor.
    No name is more synonymous with auto racing than Mario Andretti. Often
referred to as the greatest race car driver of all time, his record of success
is the most diverse in the sport's history. He's taken everything from
NASCAR's crown jewel, the Daytona 500 (in 1967)... to the Indianapolis 500 (in
1969)... to Formula One's World Championship (1978). The only driver ever to
win a professional race in five consecutive decades, Mario Andretti was named
Driver of the Century by the Associated Press and Racer magazine in January,
    Now Mario is bringing his passion for driving and his enjoyment of the
finer things in life to the company, Cannonball 8000, and the event it
organises, the European rally. In his role as Global Ambassador for the
company and its rally, he will attend the Cannonball 8000 post rally event
September 22, 2007 at the Park Lane Sheraton in London.
    A full business plan, complete with financials and forecasts is available
to view at http://www.8000inc.com

    For more information please visit: http://www.8000inc.com
    Or contact: info@8000inc.com

    This news release contains forward-looking statements that are subject to
certain risks and uncertainties that may cause actual results to differ
materially from those projected on the basis of such forward-looking
statements. The words "estimate," "project," "intends," "expects," "believes,"
and similar expressions are intended to identify forward-looking statements.
Such forward-looking statements are made based on management's beliefs, as
well as assumptions made by, and information currently available to,
management pursuant to the "safe-harbour" provisions of the Private Securities
Litigation Reform Act of 1995. For a more complete description of these and
other risk factors that may affect the future performance of 8000 Inc. see
"Risk Factors" in the Company's Annual Report on Form 10-KSB and its other
filings with the Securities and Exchange Commission. Readers are cautioned not
to place undue reliance on these forward-looking statements, which speak only
as of the date made and the Company undertakes no obligation to disclose any
revision to these forward-looking statements to reflect events or
circumstances after the date made or to reflect the occurrence of
unanticipated events.

For further information:

For further information: Investor Relations: +44-(0)-208-549-2381,
+44-(0)-208-408-4553, info@8000inc.com

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