7th Annual Best New Product Awards (BNPAs) announces call for entries for 2010

     North America's preeminent gauge of grocery shopper habits, trends
                 and key insights into the minds of consumers

          The 2010 BNPAs are powered by BrandSpark International in
     partnership with Canadian Living, Coup de Pouce and Metro Daily News

    TORONTO, May 6 /CNW/ - Market research firm BrandSpark International
announces today that it will again join forces with three of Canada's
most-read media outlets - Canadian Living, Coup de Pouce and Metro - to launch
the 2010 Best New Product Awards and the Canadian Grocery Shopper Study. The
7th annual survey of more than 25,000 Canadian shoppers will gather data to
gauge grocery shopper habits, trends and key insights into the minds of
Canadian consumers. This independent study will ultimately lead to Canadian
consumer's choices for 2010's Best New Product Awards in the food, personal
care and household categories. Winners will be announced in February 2010.

    Best New Product Awards Program is the only proven gauge into the grocery
    shopping habits of over 75,000 North American consumers

    This year the BNPA's are continuing to gather data from across North
America as the program simultaneously operates in the United States in
partnership with Better Homes and Gardens. Now in its second year in the U.S.,
the Best New Product Awards and its companion American Grocery Shopper Study
provide manufacturers and marketers with a barometer of what products, trends
and innovations are most important to shoppers today. The American Grocery
Shopper Study is an independent survey of more than 50,000 American consumers.
Better Homes and Gardens will share the results with its more than 39 million
readers in the magazine and online at www.bhg.com.

    Over 25,000 consumers will participate in 2010 Canadian Grocery Shopper

    The Canadian arm of the Best New Product Awards is the only consumer
awards program that ensures representation from the country's top brands and
products, making it truly a vote of Canada's best. The Canadian Grocery
Shopper Study surveys more than 25,000 shoppers to reveal key findings in the
areas of current and future spending habits, brand preferences and attitudes.
In Canada, this independent survey is conducted in partnership with BrandSpark
International, IMI International, Survey Sampling International, and
    "We offer the unique benefits of a large independent consumer study and
the endorsement from Canada's highly trusted sources - Canadian Living, Coup
de Pouce and Metro News," says Robert Levy, President of BrandSpark
International. "We have established the Best New Product Awards as the only
proven gauge into the grocery shopping habits and insights of North American
    "As one of Canada's most read magazines, we have been very impressed by
the depth of the consumer research insights provided by the Canadian Grocery
Shopper Study," adds Lynn Chambers, Group Publisher Canadian Living. "This is
our 7th year as media partner of the program and now that the Best New Product
logo is becoming more and more recognized by Canadian consumers, the program
is of great value to our readers and Canadian shoppers."
    "We are excited to partner for a second year with the Best New Product
Awards," says Bill McDonald, Group Publisher of Metro. "The program has proven
to be an extremely accurate barometer of what matters most to today's grocery
shoppers with important insights into our readers at Metro."

    Over 13 million Canadian consumers learned about the Best New Product
    Awards in 2009

    In 2009, The Best New Product Awards had over 100 products represented
from manufacturers such as Procter & Gamble, Unilever, Kraft, Nestle, Clorox,
Reckitt Benckiser, SC Johnson, Coca Cola, PepsiCo, Hershey's, Ocean Spray,
Parmalat, Dr. Oetker, Revlon, and many more. The winners of the 2009 BNPAs
reached over 13 million consumers through placements with media partners
including: Canadian Living, Coup de Pouce, and Metro in Toronto, Montreal,
Vancouver, Edmonton, Calgary, Halifax, Winnipeg, Ottawa and Hamilton. In
addition to print media partnerships, the BNPAs were also featured on
top-rated daytime television shows, including: Canada AM, Cityline, and
Breakfast Television in Toronto, Vancouver, Edmonton and Winnipeg. In the U.S.
the BNPA were also featured on Rachel Ray, Better TV as well as L.A.'s popular
Home Wizards.
    "We are thrilled that Ocean Spray Craisins Sweetened Dried Cranberries
100 Calorie Pack was recognized by the Best New Product Awards," says Rose
Luciano, Marketing Director Ocean Spray International. "The information that
we receive from the Canadian Grocery Shopper Study is in-depth and is a
valuable tool for us to gain insight into the minds of Canadian consumers."

    Best New Product Awards logo Influences Purchase Intent and Drives ROI

    A market research study conducted by IMI International and BrandSpark
revealed that when given the choice of six comparable awards logos in a
grocery setting, the Canadian Living Best New Product Awards logo had 36% more
positive influence on purchase intent than the next closest awards logo.
Additional research has shown that when the Best New Product Award logo was
included on packaging it positively influenced 39% of consumers. Best New
Product Award winners have also been shown to be 33% more likely to outlast
their competitors in grocery stores.

    2010 BNPA Entry Details

    Any product launched after May 1, 2008 is eligible for the 2010 Best New
Product Awards. Early registration ends June 30, 2009 and final registration
closes August 31, 2009. For more information about the program and details on
how to register, visit www.BestNewProductAwards.biz. To see winners of the
2009 program please visit www.BestNewProductAwards.ca.

    Danielle Wallace appointed as Director of the BNPA Program

    This year also marks a new addition to the BNPA team, Robert Levy,
President of BrandSpark International is pleased to announce Danielle Wallace
as the new Director of Marketing and Business Development for the Best New
Product Awards Program. Ms. Wallace is a former senior brand manager with 10
years of experience with Procter & Gamble and PepsiCo Foods. "As a marketer on
the client side of the Best New Product Awards, I've been consistently
impressed with the results and information about insights into consumers'
minds," says Wallace. "When Robert asked me to join the team, I jumped at the

    About BrandSpark International

    BrandSpark International is an independent market research and brand
strategy firm with a strong grasp on North American consumer segmentation,
innovation, new product research and consumer trends. www.BrandSpark.com

For further information:

For further information: Robert Levy, President, BrandSpark
International, Phone: (416) 802-3773, Email: rlevy@brandspark.ca; Danielle
Wallace, Director of Marketing and Business Development, Phone: (416)
841-3264, Email: dwallace@bestnewproducts.ca; Jefferson Darrell, Phone: (416)
357-0234, Email: jeffersondarrell@gmail.com

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