GLOBAL AND VIRGIN RADIO KICK-OFF
THE COUNTDOWN TO SEASON 7 OF '24' WITH
THE ULTIMATE FAN MARATHON
For event information and images, including contestant details,
User ID: canwest / Password: press
TORONTO, Jan. 7 /CNW/ - The countdown to television's hottest season
premiere kicked off yesterday as nine lucky Canadian viewers took their seats
in 'The Fan Bunker', each with the chance to make history. Selected by Virgin
Radio and Global Television, the adventurous crew is attempting to set a new
Guinness Book world record by consecutively watching seasons 1 - 6 of 24. With
the first 24 hours now under their belt, the one who succeeds in breaking the
record will also walk away with the grand prize of $24,000 in cash.
The day began at Yorkdale Mall with a 'mission briefing' at 3PM by ET
Canada's own Rick Campanelli, and the race was then officially on.
"From the scope and excitement of the environment to the unbelieveable
determination of the contestants, this event truly defines what 24 is all
about," said Jamie Schouela, VP, Marketing Strategy, Global Television.
The contestants, four females and five males, ages ranging from 20 to 47,
include a married mother of two, three students and one intrepid reporter,
Murtz Jaffer of The National Post and host of the hit TV show Reality
The Guinness Record will be officially broken if one or more of the
finalists holds on until after 6:33pm EST this Friday, January 9th. After that
the race for the cash is on. However, everyone will go home a winner as
secondary prizing will be awarded during the course of the event when certain
milestones are achieved. For example:
- After 24 hours of continual viewing, each contestant has now won
their La-Z-boy Recliner.
- After 36 hours of continual viewing during the Event, each contestant
that remains will receive one a Sharp Blu-ray DVD Player.
- After 48 hours of continual viewing during the Event, each contestant
will be awarded with a 19" Sharp AQUOS LCD television.
This groundbreaking contest will be supplemented with a strong four-week
on-air campaign which was launched mid December in the Season finale of
Survivor: Gabon. Off-air media includes radio the week of launch, tactical
print, outdoor, IPG, and online in Toronto.
Fun Facts and Rules:
- The previous record holder for Continuous TV Watching was clocked in
at 69 hours and 48 minutes.
- Adhering to Guinness guidelines, contestants will be allowed only a
15 minute break every 3 hours.
- During the marathon, contestants are not allowed to avert their eyes
from the television screen.
- Total running time of all six seasons - 106 hours and 41 minutes
- No energy pills, drinks or aids of any kind, aside for coffee, are
24 Season 7 begins with a 2-night, 4-hour premiere starting Sunday,
January 11 - 8pm ET/PT on Global. The premiere concludes the following evening
on Monday, January 12 - 8pm ET/PT.
Subsequent episodes of 24 will broadcast Mondays - 9pm ET/PT, starting
Global Television is a Canwest Broadcasting network.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and eighteen of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the
United Kingdom and the United States.
About Virgin Radio 999
Virgin Radio 999 Toronto launched in August of 2008 and was the first FM
Virgin Radio station in North America. The station is owned and operated by
Astral Media and licensed from Virgin Radio International, one of the fastest
growing companies in Richard Branson's Virgin Group. Virgin Radio 999 is a
Contemporary Hit Music station that focuses on playing upbeat current and
recent popular music, delivering high profile personalities and non-stop
entertainment to Torontonians every day of the week. For more information
please visit www.virginradio999.com
About Sharp Electronics of Canada Ltd.
Sharp Electronics of Canada Ltd. is a wholly owned subsidiary of Sharp
Corporation of Osaka, Japan, a worldwide developer of the core technologies
integral to shaping the next generation of home entertainment, appliance and
digital office equipment systems. A world leader in Liquid Crystal Display
(LCD), Sharp is the developer of the SharpVision(R) line of projection
products and the revolutionary AQUOS(R) LCD Televisions and has won numerous
awards for the technology behind the AQUOS(R) line. Sharp continues to
demonstrate its home entertainment leadership by advancing technologies such
as High Definition Television (HDTV) and front projection technology. Sharp
Electronics of Canada Ltd. is located in Mississauga, Ontario. For more
information, visit www.sharp.ca
AQUOS is a registered trademark of Sharp Corporation.
For further information:
For further information: Media Contacts: Nikki Lamb Tudico, Publicity
Coordinator - Global and E!, (416) 934-7829, email@example.com; Grace Park,
Publicity Manager - Global and E!, (416) 967-2484, firstname.lastname@example.org