$4 Million in Benefits Offered to 407 ETR Customers; Loyalty Program Now Enters Next Phase



    TORONTO, Aug. 1 /CNW/ - 407 ETR announced today that it has extended
close to $4 million in benefits during the first five months of its rewards
program, and will continue to offer free kilometres and instant gas savings to
personal transponder customers who frequently use Highway 407 ETR.
    "ETR Rewards" is a tiered rewards program that provides customers with
free 407 ETR kilometres and instant savings on their gas purchases at
Petro-Canada sites. 407 ETR's most frequent customers could see savings
equalling 10 to 15 percent of their monthly bill. There is no enrolment
process or membership fee - eligible customers are automatically enrolled and
notified by mail.
    "It's a simple, easy-to-use rewards program that our most frequent
customers have embraced," said Antonio de Santiago, President and Chief
Executive Officer of 407 ETR. "These are significant savings and I encourage
customers to keep using their gas savings card to take full advantage of the
program as our way of saying thanks."
    Last week, 407 ETR notified over 70,000 accounts of their eligibility in
phase two of the program, including over 18,000 new accounts that are now
eligible. These customers will receive their ETR Rewards welcome package and
ETR Rewards Gas Savings Card so they can take immediate advantage of the
program.
    Every month, eligible customers can receive up to 140 free kilometres on
Saturdays and Sundays and can instantly save up to 9 cents per litre on the
price they pay for gas. Based on their previous usage, many customers in the
top tier will now drive weekends for free.
    To be eligible for the program, customers must have at least one light
vehicle transponder, have no outstanding balance greater than 35 days on their
account and travel more than an average of 400 kilometres per month during a
qualifying six-month period.
    407 ETR Concession Company Limited ("407 ETR") is the operator and
manager of Highway 407, which extends 108 kilometres east-west, just north of
Toronto. 407 International Inc., the sole shareholder of 407 ETR, is owned by
a consortium comprised of Cintra Concesiones de Infraestructuras de
Transporte, Macquarie Infrastructure Group and SNC-Lavalin.

    For complete details about ETR Rewards, visit www.407etr.com.





For further information:

For further information: Dale Albers, Manager, Public Relations, 407
ETR, (905) 264-5221


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890