3rd edition of the Montréal Pride Celebrations from August 13 to 16, 2009 - A new partnership with the Festival Juste pour rire has been formed

    MONTREAL, June 11 /CNW Telbec/ - After the success of the first two
editions, Montréal Pride Celebrations is preparing another exciting and
colourful program celebrating the LGBTA (Lesbian, Gay, Bisexual, Transsexual,
Transgender, Transvestite and Allies) community! Once again this year, this
major event will underscore the energy and the pride of a dynamic and vibrant
    The theme chosen for 2009 is "Stonewall: 40 years!" As many already know,
a series of violent demonstrations between the NYPD and the LGBTA community
broke out on June 28, 1969, in the "Stonewall Inn", a gay bar on Christopher
Street in the heart of Greenwich Village. The riots marked a milestone in the
history of the community: what is now widely recognized as the first instance
where gays and lesbians fought back against persecution, giving birth to the
first LGBTA Pride. A few years later, similar events took place right here in
Montréal at Truxx Bar.
    Last year, the number of people present at the Montréal Pride
Celebrations was estimated by CROP Marketing to be 159,000-the best turnout
ever for the event! The economic spin-offs were evaluated at 4.2 million
dollars. "This year, the Pride Celebrations wanted to refine the program even
more, to surprise visitors and do everything in its power to get the attention
of an even greater audience and reach the threshold of 200,000 tourists and
visitors," said Eric Pineault, President of Pride Montréal Celebrations.
    Jasmin Roy will be the spokesperson for the 3rd edition of the Pride
Celebrations and will be accompanied by our most honourable Grand Marshal, Ms.
Michelle Blanc.

    Mr. Jasmin Roy

    Jasmin Roy has been in the cultural field for many years now and is no
    stranger to the world of television. From Chambres en ville to Salut
    Bonjour and Caméra Café, he is equally at ease in the role of host,
    reporter or actor. Jasmin Roy can be heard every weekend on 98.5 FM where
    he hosts Le magazine du week-end, a variety show. Mr. Roy strongly
    believes in the social recognition of Montréal's LGBTA community, as well
    as the importance of visibility for worldwide LGBTA communities.

    Ms. Michelle Blanc

    One of the first to hold an Electronic Business M.Sc. with a
    specialization in management, Ms. Blanc is known for the many scientific,
    educational and popular projects she leads and produces here in Canada.
    She hosts the michelleblanc.com blog, which has become one of the
    favourites of the French marketing magazine, Stratégies.fr. She also has
    recently been named Yahoo Canada's Big Idea Chair personality and the
    third most influential woman in Canadian social media. Her blog is
    classified as one of the most influential francophone blogs in the world,
    according to many sources.

    Place Emilie-Gamelin, located at the corner of Sainte-Catherine and
Saint-Hubert Streets, will once again be the main meeting ground for Pride
Celebrations. All the activities held at Place Emilie-Gamelin are free.

    The complete schedule of events is available at:

    All-New for '09!

    The " Les Gaydailles" show orchestrated by Jasmin Roy and presented at
the Cabaret du Musée Juste pour Rire, the "BOYL" party for girls and friends
at the SAT and the "Tropical Zone", where music lovers can let themselves go
to the rhythm and enchantment of multicultural songs and music at Place

    Community Day

    The Pride Celebrations Organizing Committee will present again this year
an outdoor exposition called Community Day. This event will be held all along
Sainte-Catherine Street between Berri and Papineau Streets on Saturday, August
15. Visitors will be able to see a wide variety of booths that are, for the
most part, run by LGBTA community organizations.


    The theme for the 2009 parade is "¡Fiesta!", This theme will be
reminiscent of the Rio Carnival with its Latin and Brazilian flavours, its
dancers, vibrant colours and, most of all, its HEAT! Close to 85 floats and
more than 2,000 participants will be on parade in front of tens of thousands
of spectators. Families, women, men, tourists and Montrealers of all ages and
from all walks of life will come together to celebrate the differences that
make up our community. The parade also wants to create social awareness.
Participants want to demonstrate their pride in being legally recognized,
their desire to be socially accepted and their aspiration to continue to fight
for worldwide equality. At 2 p.m., in memory of our brothers and sisters who
suffer from oppression throughout the world and for all AIDS victims, one
minute of silence will be held.

    Major Sponsors

    TD Canada Trust, The City of Montréal, Tourism Montréal, the Borough of
Ville-Marie, the SDC (Société de développement commerciale du Village),
Fugues, Trojan, Yellow Tail, VIA Rail Canada, Delta Centre-Ville, Porto
Cabral, Winners and MOJO.

    For more information:  www.fiertemontrealpride.com

For further information:

For further information: Alain Labonté, Communications, Cell. (514)
523-9922, alain@alainlabonte.ca; Philippe Ross, Communications Manager, Cell.
(514) 839-3446, pross@fiertemontrealpride.com

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