TORONTO, Jan. 30 /CNW/ - The 3rd annual Marketing to Women conference,
sponsored by F.E.M. (Female Engineered Marketing), will be taking place on
April 17 & 18, 2007, at The Old Mill Inn in Toronto. The conference will
feature case study presentations addressing the many issues that brand owners,
manufacturers and retailers face when trying to attract, and ultimately win,
The conference will be packed full of Canada's leading companies,
including: Schick Canada, MasterCard Canada, Unilever Canada, Andrew Peller
Ltd., Alliance Atlantis Communications, and Canoe Inc.
Key topics and speakers will include:
- "Marketing to Women by Not Marketing to Women" Anne Bologna,
Partner, Toy NY
- "Understanding Venusian" Carolyn Solby, Director of Marketing,
Schick Canada & Emily Spensieri, General Manager of F.E.M.
- "I Am Woman, Hear Me Shop" Tammy Scott, VP of Brand Marketing,
- "The Assaulted Women's Helpline: Raising Awareness With Women"
Sandra Diaz, Manager of Resource Development,
Assaulted Women's Helpline
- "Why Should I Care? Brands with Social Relevance" Sharon MacLeod,
Director of Marketing, Unilever Canada
- "The Chaotic Space: Attracting Female Consumers in Wine
Marketing" Terry Sauriol, Director of Marketing,
Andrew Peller Ltd.
- "Talk, Talk, Talk: Who's Spreading the Word?" Patrick Thoburn,
"Most marketers know that women make the lion's share of today's
household purchases, even in non-traditional areas. What many marketers don't
know, though, is that women still feel marginalized by today's advertising,"
said Emily Spensieri, General Manager of F.E.M., the leading agency in
marketing to women. "Much of it still isn't connecting - astounding because so
many of us are hollering for her attention! The 3rd annual Marketing to Women
conference is an ideal forum for us to share our insights, experiences - and
gaffes - so we can all avoid these potential pitfalls in the future."
3rd Annual Marketing to Women is a two-day conference organized by
OpenDialogue Inc., happening April 17-18, 2007, in Toronto.
Who should attend? VPs, Directors and Managers of Marketing, Advertising
& Communications - Directors and Managers of Product Development - Brand and
Product Managers - Presidents and CEOs - Directors and Managers of Business
Development - VPs, Directors and Managers of Account Services - Creative
Directors - VPs, Directors and Managers of Media Buying & Planning - Strategic
Planners - Consumer Insight & Research Managers - Interactive Marketing
Directors & Managers.
About OpenDialogue Inc.: Founded in 2002 and headquartered in Toronto,
OpenDialogue Inc. specializes in quality conferences and events that provide
senior executives and professionals with current, practical and unbiased
information that can be applied to their ongoing responsibilities.
To register or to find out more, please visit www.opendialogueinc.com or
email us at firstname.lastname@example.org
For further information:
For further information: Contact: (416) 526-4578 (phone), (416) 463-5233