350 West Broadway to Transform Soho Living

    Interiors By William T. Georgis And Building Design By Moed de Armas &

    NEW YORK, July 9 /CNW/ -- Located in the heart of Soho, surrounded by
signature cast-iron buildings and avant-garde neighborhood vibe, 350 West
Broadway, between Grand and Broome Streets, is set to become Manhattan's most
iconic residential condominium. Developed by Aby Rosen of RFR Holding LLC,
which owns such properties as Lever House and the Seagram Building, 350 West
Broadway will house eight full-floor residences that combine Downtown loft
living with Park Avenue-inspired layouts.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080709/NYW032 )
    "With 350 West Broadway, we worked to create an exclusive address that
represented the best of Soho's sex appeal, cutting edge style, and daring art,
so we tapped New York's most notable architect and designer to design a
building that would become one of the city's most talked about places to
live," said Rosen.
    Designed by architect Moed de Armas & Shannon, the building is comprised
of ultra-clear insulated vision glass and outer glass panel for visual
flatness, with a high efficiency low-energy coating for comfort.
    Interior designer William T. Georgis created the lobby as an evocative
space ideal for housing a George Condo art installation. Paved with fumed oak
floors and Vermont Cold Spring Black Granite and lacquered panels at the
walls, the space is furnished with an eclectic mix of custom and antique
furniture with "Seabed," a ceramic installation by Peter Lane and bronze door
pulls by Michele Oka Doner.
    Each full floor residence is graced with a grand entry foyer, a separate
service entrance, a private storage room, and full-size laundry room, as well
as hardwood floors. Amenities include a full-time doorman, a fitness center
and virtual concierge services provided by Luxury Attache. Most residences
have private outdoor space -- notably, an extraordinary 2,700-square-foot
setback terrace on the third floor and a 1,388-square-foot penthouse rooftop
    The two- and three-bedroom homes, which are being readied for September
2009 occupancy, will range in size from 2,875 square feet to 3,539 square
feet; with prices starting at $9,575,000. Stribling Marketing Associates is
handling the sales and marketing for the project.
    The Sales and Design Gallery is located at 345 West Broadway. For more
information, contact Mary Ellen Cashman of Stribling Marketing Associates at
212-941-0350 or visit www.350wbway.com.

For further information:

For further information: Anna LaPorte, Public Relations of Rubenstein
Associates, Inc. for RFR Holding LLC, +1-212-843-8048 Web Site:

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