First lighting of Toronto's most photographed landmarks

TORONTO, Nov. 6 /CNW/ - This evening, Councillor Pam McConnell (Ward 28 Toronto Centre-Rosedale), representatives of the City of Toronto and community members flicked the switch at the official lighting of St. Lawrence Market, kicking off the Heritage Lighting initiative. This historical event continues the celebration of Toronto's 175th birthday, and marks the beginning of the celebration of the 205th anniversary of St. Lawrence Market. Both events continue tomorrow.

The lighting of the south market building, and others in the St. Lawrence Market neighbourhood, is part of a larger heritage initiative for Old Town Toronto. Lighting, especially in winter cities like Toronto, is a way to animate the streets and bring life to the public realm. In the Old Town Toronto neighbourhood, this lighting supports tourism and showcases some of Toronto's most important heritage buildings. The public is encouraged to bring their cameras and stroll the neighbourhood for this first-ever glimpse of these buildings lit at night. Come discover the new Old Town Toronto.

The lighting program permanently lights the façade of the Flatiron Building, St. Lawrence Hall, St. Lawrence Market Jarvis Street façade, and the heritage buildings on the south side of Front Street from east of the St. Lawrence Centre for the Arts to Market Street.

The lighting installation is, in part, a demonstration project; demonstration installations include St. James Cathedral, architectural highlights of the Flatiron building, and the front façade of St. Lawrence Market. The temporary installations serve as a test case for future program expansion, and will only be lit the evenings of Friday November 6 and Saturday November 7.

"Celebrating its 175th birthday, the City of Toronto is proud of its heritage and distinctive building architecture. The lighting initiative allows us to showcase that pride 12 months of the year," said Councillor McConnell. "These buildings are some of the most photographed buildings in Toronto, and from a tourism perspective we are glad to be able to light these buildings for visitors to our city to enjoy, but we are also glad to brighten them for the residents of the city who pass them on a daily basis."

"Lighting is a valuable method of interpreting history for the public. It reveals the richness of our built heritage, improves the appearance of the streetscape at night time and creates a sense of public safety and comfort," said Sherry Pedersen, of the City's Heritage Preservation Services, City Planning.

The Heritage Lighting Project is presented by the Heritage Preservation Services Section of the City Planning Division, and the City of Toronto Facilities and Real Estate Division, together with program sponsors St. Lawrence Market Neighbourhood Business Improvement Area and Toronto Hydro; in partnership with Old Town Toronto Promotional Alliance. Special thanks to: Woodcliffe Landmark Properties, York Heritage Properties and Allied Properties REIT.

Coinciding with the heritage lighting demonstration, Toronto Hydro will hold its Festive Light Exchange in front of the north market building on Friday, November 6, 5 p.m. to 7:30 p.m. and Saturday, November 7, 10 a.m. to 1 p.m. Visitors are invited to bring two strings of energy-guzzling incandescents in exchange for a string of free LEDs.

The lighting installation is the kick-off event to St. Lawrence Market's 205th anniversary celebrations which continue tomorrow, Saturday November 7 from 9 a.m. to 4 p.m. at the market and conclude with the War of 1812 Victory Party in the gas-lit St. Lawrence Hall at 7:30 p.m. For a complete list events and activities, visit http://www.toronto.ca//175/stlawrence_market.htm

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. 2009 marks the 175th anniversary of Toronto's incorporation as a city. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents.

    
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SOURCE City of Toronto

For further information: For further information: Media contacts: Councillor Pam McConnell, (416) 392-7916, councillor_mcconnell@toronto.ca; Sherry Pederson, Preservation Coordinator, City Planning, (416) 338-1089, speders@toronto.ca; Bruce Hawkins, Senior Communications Coordinator, (416) 392-3496, bhawkin@toronto.ca


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