Trusted financial and legal advisors can increase charitable giving in Canada

Community foundations launch toolkit to encourage advisors to 'Ask the Giving Question'

OTTAWA, Nov. 12 /CNW Telbec/ - As National Philanthropy Day approaches on November 15, Community Foundations of Canada is launching an online toolkit to encourage financial, investment and legal advisors to 'ask the giving question' in their discussions with clients over the coming year.

"We know that 21% of Canadians account for 82% of the donations to charity in this country," said Monica Patten, President and CEO of Community Foundations of Canada. "We also know individuals are three times more likely to include charity in their will when the issue is raised by a lawyer, accountant or an investment or financial advisor. We developed this toolkit to share our experience with advisors, in the hopes that it can lead to more giving."

"Many advisors are eager to start discussing philanthropy with their clients, but it can feel like a daunting exercise when you're not an expert, said Mathieu Paradis, Certified Financial Planner, Wealth Strategies, Investment and Financial Planning. "This new toolkit provides an easy way for advisors to access the information they need to get started."

Professional Advisors eResource

The online toolkit, called Professional Advisors eResource, offers advisors a wide range of basic and more technical information about charitable giving including:

    -   Adding giving to your practice
    -   Talking about charitable giving
    -   Detailed information on six common gift options
    -   Handouts that advisors can personalize and share with clients
    -   Donor stories that illustrate how giving can be used to help clients
        meet their financial and personal goals

The toolkit can be found at Advisors can also sign up for the site's RSS feed to keep up to date on the latest news about charitable giving.

About Community Foundations

Canada's 168 community foundations are local charitable foundations that help Canadians invest in building strong and resilient places to live, work, and play. They are one of the largest supporters of Canadian charities, providing $169 million to local organizations in 2008. Find out more at

SOURCE Community Foundations of Canada

For further information: For further information: Anne-Marie McElrone, Director of Communications and Marketing, (902) 461-8284,

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Community Foundations of Canada

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